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208. Launch Series Pt. 1 | Behind the Scenes of a $300,000 Digital Product Launch

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Manage episode 411301006 series 2950913
Indhold leveret af Sam Vander Wielen. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Sam Vander Wielen eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Welcome to the first episode of our series on how to run a launch! Lindsey Deatsch, my Director of Operations, is my special guest today. She’s a pro at launches– before she came to work with me, she was a launch manager at an agency, doing launches day in and day out.

We cover how to make a product launch timeline and create a pre-launch marketing strategy: Schedule the anchor point, then the invite period, then the teaser period and learning phase, the “open cart” period, and the post-launch survey.

We also spend a lot of time talking about the importance of list-building, and give you some email marketing tips to help you with it. After all, the first step in a promo planning process is to have a big list to promote to.

I’m so glad Lindsey was able to join us on the show today- she has seen it all when it comes to launches and is a fountain of knowledge!

In this episode, you’ll hear…

  • How to schedule a product launch timeline
  • The importance of list-building
  • What conversion rate you should expect for a launch

Click here to find the full show notes and transcript for this episode.

RESOURCES:


CONNECT:


DISCLAIMER

Produced by NOVA Media

  continue reading

228 episoder

Artwork
iconDel
 
Manage episode 411301006 series 2950913
Indhold leveret af Sam Vander Wielen. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Sam Vander Wielen eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Welcome to the first episode of our series on how to run a launch! Lindsey Deatsch, my Director of Operations, is my special guest today. She’s a pro at launches– before she came to work with me, she was a launch manager at an agency, doing launches day in and day out.

We cover how to make a product launch timeline and create a pre-launch marketing strategy: Schedule the anchor point, then the invite period, then the teaser period and learning phase, the “open cart” period, and the post-launch survey.

We also spend a lot of time talking about the importance of list-building, and give you some email marketing tips to help you with it. After all, the first step in a promo planning process is to have a big list to promote to.

I’m so glad Lindsey was able to join us on the show today- she has seen it all when it comes to launches and is a fountain of knowledge!

In this episode, you’ll hear…

  • How to schedule a product launch timeline
  • The importance of list-building
  • What conversion rate you should expect for a launch

Click here to find the full show notes and transcript for this episode.

RESOURCES:


CONNECT:


DISCLAIMER

Produced by NOVA Media

  continue reading

228 episoder

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