120 - Alex Rawitz, CreatorIQ

Earned: Unlocking the Power of the Creator Economy

For Ep. 120 of Earned, we decided to spice things up. Conor sits down with Alex Rawitz, CreatorIQ’s own Director of Research & Insights, and author of the renowned newsletter, “How to Build Brands and Influence People.” Conor puts Alex in the hot seat by tackling the famed Hot Ones challenge, wherein they both eat progressively spicier chicken wings throughout the interview. To start the show, we dive into Alex’s background, and learn why the New York native turned Stanford graduate decided to join a little-known influencer marketing tech company called Tribe Dynamics back in 2016. The pair reminisce about what it was like to be in the center of a then-nascent industry, and how it’s since turned into a thriving creator economy. We take a step back and explore Alex’s passion for reading, and learn more about how he uses writing as a way of processing the world around him. Next, we talk HBBIP: what it is, why it started, and why it’s been so successful since its launch. Alex berates Conor for not finishing his chicken wings, then shares the tried-and-true strategies and patterns he’s observed among successful brands over his last eight years researching the industry. We hear about the latest brands that are doing influencer marketing right—from Raising Cane’s to Balenciaga—before unpacking the evolution of the influencer marketing space since Alex first joined in 2016. To close the show, Alex shares his predictions for the future of the creator economy, then tries the hottest wing in the lineup—The Last Dab—as he unveils a special announcement.

In this episode, you will learn:

• How the influencer marketing space has evolved since Alex joined the industry in 2016, and where he thinks its headed next.

• Alex's process for researching and writing his "How to Build Brands and Influence People" newsletter (and why we're turning it into his own podcast!).

• Who has the higher spice tolerance: Conor or Alex.

If you'd prefer to watch this interview, check out the interview on YouTube: https://youtu.be/6kdo_Je90nM

Resources:

• "How to Build Brands and Influence People" Newsletter - https://www.creatoriq.com/newsletter-sign-up

Connect with the Guest:

• Alex’s LinkedIn - https://www.linkedin.com/in/alex-rawitz-1a8353b2/

Connect with Conor Begley & CreatorIQ:

• Conor’s LinkedIn - @conormbegley

• CreatorIQ LinkedIn - @creatoriq

Follow us on social:

• CreatorIQ YouTube - @TribeDynamics

• CreatorIQ Instagram - @creatoriq

• CreatorIQ TikTok - @creator.iq

• CreatorIQ Twitter - @CreatorIQ