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Bringing Colombian Organic and Unrefined Cane Sugar to the Western Market - Scott Unkefer of Just Panela
Manage episode 402168581 series 2816020
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Scott Unkefer, founder of Just Panela, shares the story of living in Colombia and discovering Panela Sugar in coffee shops and the health benefits compared to refined sugar widely used in the West. Scott shares his journey of bringing the product to the western market, challenges in supply chain, educating the consumer of the benefits, price point, and success on Amazon.
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