"I'm not cut out for social media... I'm too introverted / intense / not everyone's cup of tea..."

Business Tao with George Kao

If you think social media marketing / content / promotion isn't meant for you because of your personality or type of content you create, listen to this episode to get a reality check...

**

0:00 Introverted or intense individuals can feel alienated by social media, believing it's not their natural strength.

01:19 Social media is varied; it's not one-size-fits-all. Different types of content resonate with different social circles.

02:14 Being "everyone's cup of tea" is not the goal; in fact, it's a failure in marketing. You want to resonate deeply with a specific audience.

03:26 Even introverted or niche interests have their own significant following online, demonstrated by movements like ASMR or the introverted movement.

05:15 With billions of internet users, even a niche interest could have thousands or millions of passionate followers.

07:34 You could have at least 5,000 to 50,000 passionate fans out there based on conservative estimates.

08:02 Many haven't found their audience yet due to lack of effective and consistent marketing efforts.

09:23 It's crucial to show up consistently, using strategies like social media ads or SEO, to reach your true fans.

10:05 Not showing up means depriving potential fans of the unique value you can offer, making their life experiences less rich.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com