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Moving Upmarket for Growth - with Process Street's Vinay Patankar

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Manage episode 388837366 series 2948343
Indhold leveret af Peep Laja. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Peep Laja eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

This week on How To Win: Vinay Patankar of Process Street, a workflow management software company. You'll hear why they didn't monetize for the first 2 years, how going upmarket increased retention and revenue, and why they focused the product on specific use cases.

Key Points:
01:15 Identifying market need from personal frustration
03:00 Deciding not to monetize for 2 years to optimize fundraising
06:15 Recognizing larger customers have higher retention and expansion
07:00 Transitioning from SMB to mid-market and enterprise
14:30 Having over 50% of revenue from inbound channels
15:00 Needing specialized use cases to differentiate amid competition
19:00 Advising founders to get very clear on product and go-to-market strategy

Mentioned:

Process Street
https://www.process.st/

Vinay Patankar's Linkedin
https://www.linkedin.com/in/vinaypatankar

Vinay Patankar on X
https://twitter.com/vinayp10?lang=en

My Links:

Twitter

LinkedIn

Website

Wynter

Speero

CXL

  continue reading

88 episoder

Artwork
iconDel
 
Manage episode 388837366 series 2948343
Indhold leveret af Peep Laja. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Peep Laja eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

This week on How To Win: Vinay Patankar of Process Street, a workflow management software company. You'll hear why they didn't monetize for the first 2 years, how going upmarket increased retention and revenue, and why they focused the product on specific use cases.

Key Points:
01:15 Identifying market need from personal frustration
03:00 Deciding not to monetize for 2 years to optimize fundraising
06:15 Recognizing larger customers have higher retention and expansion
07:00 Transitioning from SMB to mid-market and enterprise
14:30 Having over 50% of revenue from inbound channels
15:00 Needing specialized use cases to differentiate amid competition
19:00 Advising founders to get very clear on product and go-to-market strategy

Mentioned:

Process Street
https://www.process.st/

Vinay Patankar's Linkedin
https://www.linkedin.com/in/vinaypatankar

Vinay Patankar on X
https://twitter.com/vinayp10?lang=en

My Links:

Twitter

LinkedIn

Website

Wynter

Speero

CXL

  continue reading

88 episoder

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