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E162: How to Leverage Nostalgia in Marketing (Iconic 90s Brand Relaunch Case Study)
Manage episode 380912487 series 2955946
Indhold leveret af Dan Knowlton, Lloyd Knowlton, Dan Knowlton, and Lloyd Knowlton. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Dan Knowlton, Lloyd Knowlton, Dan Knowlton, and Lloyd Knowlton eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
In this episode, we explore the HUGE opportunity to integrate nostalgia into your marketing. We open the bonnet on our recent campaign to relaunch Sunny D & uncover how nostalgia boosts product appeal, drives emotional connection & enhances brand loyalty. Understanding your audience's age and cultural references is crucial in avoiding missing the mark. AI tools like ChatGPT can aid in creating nostalgic content, increasing engagement and content visibility. Discover how nostalgia can transform your marketing strategy!
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