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Building a Challenger B2B Content Marketing Strategy that Drove Growth
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Here are the key themes discussed:
1. Understanding Priorities: Yaag advises spending the first week in a new company understanding the priorities of key functions and the CEO. This knowledge allows content marketers to collaborate effectively with other teams.
2. Collaboration and Dependencies: Content creation often requires collaboration with teams such as video production and design. Yaag highlights the importance of building strong relationships with these teams to create different types of content.
3. Unique Point of View: Both Yaag and Victor stress the importance of working with companies that value having a unique point of view. It helps content marketers create content that stands out in the market.
4. Customer Experience: Understanding customer needs and problems is essential for creating relevant content. Yaag emphasizes the importance of empathy and diving deeper into customer requests to create content that resonates with the audience.
5. Differentiation: Instead of imitating competitors, Yaag encourages taking risks and being different. By establishing a unique position in the market, B2B content marketers can help companies attract customers and avoid playing a commodity game.
6. Balancing Pain Points and Aspirational Content: The discussion touches on the balance between addressing pain points and creating aspirational content. Yaag and Victor explore different approaches to finding this balance and emphasize the importance of adapting decisions based on the context.
Overall, this episode offers insights on building a challenger B2B content marketing strategy, teamwork, understanding customer needs, and using content to create a unique market position that drives growth.
1. Understanding Priorities: Yaag advises spending the first week in a new company understanding the priorities of key functions and the CEO. This knowledge allows content marketers to collaborate effectively with other teams.
2. Collaboration and Dependencies: Content creation often requires collaboration with teams such as video production and design. Yaag highlights the importance of building strong relationships with these teams to create different types of content.
3. Unique Point of View: Both Yaag and Victor stress the importance of working with companies that value having a unique point of view. It helps content marketers create content that stands out in the market.
4. Customer Experience: Understanding customer needs and problems is essential for creating relevant content. Yaag emphasizes the importance of empathy and diving deeper into customer requests to create content that resonates with the audience.
5. Differentiation: Instead of imitating competitors, Yaag encourages taking risks and being different. By establishing a unique position in the market, B2B content marketers can help companies attract customers and avoid playing a commodity game.
6. Balancing Pain Points and Aspirational Content: The discussion touches on the balance between addressing pain points and creating aspirational content. Yaag and Victor explore different approaches to finding this balance and emphasize the importance of adapting decisions based on the context.
Overall, this episode offers insights on building a challenger B2B content marketing strategy, teamwork, understanding customer needs, and using content to create a unique market position that drives growth.
GROWING with CONTENT is VEC.studio's official podcast.
Tune in to learn how B2B Content Leaders grow SaaS brands (and advance their careers) through narrative-driven content target ICPs actually consume. Your host, Victor Eduoh, also gets them to pull the curtains on how they are currently crafting content that stands out and drives meaningful outcomes amidst the noise accelerated by AI tools.
Tune in to learn how B2B Content Leaders grow SaaS brands (and advance their careers) through narrative-driven content target ICPs actually consume. Your host, Victor Eduoh, also gets them to pull the curtains on how they are currently crafting content that stands out and drives meaningful outcomes amidst the noise accelerated by AI tools.
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