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Episode 222 / Ed Couchman / Spotify / Head of Sales, UK & Northern Europe
Manage episode 374306304 series 2440638
When it comes to expanding the reach of your marketing plan, Spotify's Ed Couchman thinks it's time to prioritise audio. The Head of Sales for UK & Northern Europe tells us why we're going through an audio revolution and how much more impact marketers can have by reaching their audiences in this way.
His Shiny New Object is Spotify's "Sonic Science 2" - a new report looking at how audio impacts people's lives and the learnings we can take away from it to enhance creative effectiveness. Tune in to listen how to put this in practice and find out more top tips from Ed.
105 episoder
Manage episode 374306304 series 2440638
When it comes to expanding the reach of your marketing plan, Spotify's Ed Couchman thinks it's time to prioritise audio. The Head of Sales for UK & Northern Europe tells us why we're going through an audio revolution and how much more impact marketers can have by reaching their audiences in this way.
His Shiny New Object is Spotify's "Sonic Science 2" - a new report looking at how audio impacts people's lives and the learnings we can take away from it to enhance creative effectiveness. Tune in to listen how to put this in practice and find out more top tips from Ed.
105 episoder
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