Build a Demand Gen Powerhouse & Track Marketing Success w/ Julia Hartwig

Growth Marketing Camp

This week, we would like to introduce you to the incredible Julia Hartwig, former VP of Marketing at Capchase. Julia's journey is nothing short of captivating, as she successfully made a remarkable transition from growth marketing to a prominent VP role. We are thrilled to bring you her extraordinary career trajectory.

In this episode of Growth Marketing Camp, our lovely Jass Binning is chatting with Julia about:

✨ How you can breed a Demand Gen powerhouse to ensure your demand gen efforts don’t fall flat (& why you should highly focus on building rock-solid processes)

✨ How to prove the success of your team's efforts to your company (& track and tie your marketing all the way to revenue)

✨ What’s the difference between success and failure (& why setting up a strong foundation matters)

If you’re keeping track of how the world of B2B is changing and evolving, you’ve probably noticed that sales and marketing are almost merging. Whether you’re working in product marketing, content, demand gen, or brand, this episode will provide tips and tricks to help you adapt, scale, and succeed in all your marketing efforts. Check it out!