EP76: The Changing Face Of Measurement Maturity Let's Talk Digital podcast

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Business Marketing South Africa Echocast Radio

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EP76: The changing face of measurement maturity

1+ y ago 34:01

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Indhold leveret af Echocast Radio. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Echocast Radio eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Our guest this week is MD of iProspect, Clare Trafankowska and Head of Measurement Council IAB SA. According to Clare we are at the precipice of measurement and data and if we don’t act now, businesses will not be sustainable in the future. Marketers and business needs to speak the same language if marketing is going to progress along the measurement maturity curve. More importantly, leadership, organisation structure and culture are critical enablers to drive progression in measurement maturity. Clare takes us through the changing ecosystem and some of the visible challenges being experienced in the industry and offers practical steps required to get started. Sometimes all it takes is brilliant basics, with a strong foundation to set the wheels in motion. Webpage · Instagram Page

… continue reading

77 episoder

#Business #Marketing #South Africa #Echocast Radio

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EP76: The changing face of measurement maturity

Let's Talk Digital

published 1+ y ago

Del

M4A•Episode hjem

Indhold leveret af Echocast Radio. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Echocast Radio eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Our guest this week is MD of iProspect, Clare Trafankowska and Head of Measurement Council IAB SA. According to Clare we are at the precipice of measurement and data and if we don’t act now, businesses will not be sustainable in the future. Marketers and business needs to speak the same language if marketing is going to progress along the measurement maturity curve. More importantly, leadership, organisation structure and culture are critical enablers to drive progression in measurement maturity. Clare takes us through the changing ecosystem and some of the visible challenges being experienced in the industry and offers practical steps required to get started. Sometimes all it takes is brilliant basics, with a strong foundation to set the wheels in motion. Webpage · Instagram Page

… continue reading

77 episoder

#Business #Marketing #South Africa #Echocast Radio

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