How Jess Cook Harnesses Her Personal Brand For B2B Marketing Success Growth Marketing Camp podcast

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How Jess Cook Harnesses Her Personal Brand for B2B Marketing Success

2y ago 47:27

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MP3•Episode hjem

Indhold leveret af Opensense. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Opensense eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Jess Cook is the Head of Content at LASSO, the co-host of the That’s Marketing Baby podcast, the queen of analogies, and our newest Growth Marketing Camp guest. And boy, does she have the right mix of experience on the front lines of marketing, curiosity, passion, and personality to get your ears buzzing.

Jess’s career journey includes it all, from writing jokes on McDonald’s happy meal boxes to managing content in SaaS, she’s developed a unique perspective on thought leadership and creating stand-out content.

So naturally, we dig in on all things strategy and how to create content that breaks through! You’ll learn all about LASSO’s email strategy, how they engage customers and repurpose content in a scalable way. You’ll also learn how their podcast is a powerhouse source for content that helps her small but mighty marketing team make music. Check it out!

… continue reading

110 episoder

#Higher Education #Business #Podcasting Education #Marketing #Opensense

Artwork

How Jess Cook Harnesses Her Personal Brand for B2B Marketing Success

Growth Marketing Camp

published 2y ago

Del

MP3•Episode hjem

Indhold leveret af Opensense. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Opensense eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Jess Cook is the Head of Content at LASSO, the co-host of the That’s Marketing Baby podcast, the queen of analogies, and our newest Growth Marketing Camp guest. And boy, does she have the right mix of experience on the front lines of marketing, curiosity, passion, and personality to get your ears buzzing.

Jess’s career journey includes it all, from writing jokes on McDonald’s happy meal boxes to managing content in SaaS, she’s developed a unique perspective on thought leadership and creating stand-out content.

So naturally, we dig in on all things strategy and how to create content that breaks through! You’ll learn all about LASSO’s email strategy, how they engage customers and repurpose content in a scalable way. You’ll also learn how their podcast is a powerhouse source for content that helps her small but mighty marketing team make music. Check it out!

… continue reading

110 episoder

#Higher Education #Business #Podcasting Education #Marketing #Opensense

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