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054 - Brand Like The Big Guys with Maureen Mwangi
Manage episode 347085313 series 3416374
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My guest today is Maureen Mwangi. She is the brand growth strategist behind some of America’s most beloved brands, like L'Oréal, Chobani, Dove, and Lays. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting - a consulting firm dedicated to teaching product-based entrepreneurs the sales and marketing strategies they need to scale with scientific precision, so they can turn their product brands into household names. She shared more about her consulting business; its early stage and the clients she serves. We have also discussed more the strategies she learned working with big brands. We have also tackled the giant leap of e-commerce over the last year, as well as why eCommerce is the right channel for her product and business, and the most important marketing and sales strategies for each phase of a product-based business life cycle.
Today's Guest
Maureen Mwangi
Maureen Mwangi is the brand growth strategist behind some of America’s most beloved brands, like L'Oréal, Chobani, Dove, and Lays. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting - a consulting firm dedicated to teaching product-based entrepreneurs the sales and marketing strategies they need to scale with scientific precision, so they can turn their product brands into household names. Maureen’s zone of genius is her rare ability to connect with a market and turn real data into brand growth strategies that drive multi-million dollar growth. Her non-profit organization Taji Foundation supports boys in Kenya to get the education they need to lift their families out of poverty and build generational wealth.
Website:
Social Media:
- Facebook: @mauryn.mwangi
- Instagram: @maureenmwangiofficial
- LinkedIn: @maureenmwangi
Kapitler
1. 054 - Brand Like The Big Guys with Maureen Mwangi (00:00:00)
2. [Ad] Power in Chaos (00:13:28)
3. (Cont.) 054 - Brand Like The Big Guys with Maureen Mwangi (00:14:07)
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