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A Deep Dive Into the Craft of Storytelling

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Manage episode 345255096 series 3409000
Indhold leveret af APEX Public Relations Inc.. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af APEX Public Relations Inc. eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

As communicators, we can’t stress enough the importance of storytelling. That’s why we sat down with a master storyteller herself, Colleen Stewart, President of Perfect Pitch, and author of The Story Compass! Storytelling is key for businesses to achieve their objectives and Colleen shared some great tips on connecting with your target audience to get your key message across. The most important takeaway? Start with the “Why” before the “What”. Good leaders know how to capture their audience from the get-go because once an audience understands “why”, they’ll be asking “what” and “how” themselves.

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74 episoder

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iconDel
 
Manage episode 345255096 series 3409000
Indhold leveret af APEX Public Relations Inc.. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af APEX Public Relations Inc. eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

As communicators, we can’t stress enough the importance of storytelling. That’s why we sat down with a master storyteller herself, Colleen Stewart, President of Perfect Pitch, and author of The Story Compass! Storytelling is key for businesses to achieve their objectives and Colleen shared some great tips on connecting with your target audience to get your key message across. The most important takeaway? Start with the “Why” before the “What”. Good leaders know how to capture their audience from the get-go because once an audience understands “why”, they’ll be asking “what” and “how” themselves.

  continue reading

74 episoder

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