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What Role Does a PIM System Play in Modern Commerce?
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If you think about it, buyers interact with your content, not with your technology. The way you use content to tell the story about your products plays a major role for the position of your e-commerce business. This is true for both retailers and manufacturers. In this talk Johan Boström, Co-Founder of inRiver, and Ulrik Viebke, Business Advisor within PIM discuss the roles a PIM system play in modern commerce.
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