Gå offline med appen Player FM !
Podcasts der er værd at lytte til
SPONSORERET
Episode 2: Marketing Mix Model | How To Deal With Future iOS Updates ft. Michael Taylor
Manage episode 313752892 series 3284696
In this week's episode, we talk with Michael (Mike) Taylor about the Marketing Mix Model, the only future-proof method to measure your marketing ROI. Mike is a technical marketer with 10 years experience and $ 50m spent across channels. He co-founded and grew a growth marketing agency called Ladder to 50 people. And his new company is called Vexpower, where marketers can take 'simulator-based' courses to learn how to be more data-driven via the Marketing Mix Model.
**********
Top Three Actionable Nuggets from this week's episode:
🚀 Skin in the game is vital. Mike risked a month's salary on one blog post. Results? 2,000 visits + 100 leads in 1 day.
🚀 iOS 15 causes tracking issues on emails too 😱 Think about how to future-proof how your measure your marketing ROI.
🚀 The Marketing Mix Model (MMM) is the only way to measure your marketing ROI without Apple or GDPR interfering.
**********
Want to listen to more content like this?
👍 Like this episode. So we can create more content like this.
✅ Subscribe to the show so you don't miss the next one.
💌 Share the podcast with anyone you think it might help.
**********
We share exclusive growth hacks and free growth blueprints in our newsletter.
👉 Join here: https://growth.shop/subscribe/
**********
What We Covered
1. Mike's journey up Ladder.io and his discovery of the Marketing Mix Model - 3:06.
2. The impact of * really * great quality content marketing (including some ballsy skin in the game) - 21:57.
3. How iOS 14 + 15 has screwed everyone's tracking (but the MMM could be the solution you want) - 24:31.
4. How the Marketing Mix Model by Vex Power could solve all your tracking issues - 39:50.
**********
LET'S CONNECT!
💼 LinkedIn: https://www.linkedin.com/in/markpatchett
📘 Facebook: https://www.facebook.com/GrowthShopGlobal
📸 Instagram: https://www.instagram.com/growthshopglobal
🚀 Growth Shop: https://growth.shop/
📮 Email: enquiries@growth.shop
7 episoder
Manage episode 313752892 series 3284696
In this week's episode, we talk with Michael (Mike) Taylor about the Marketing Mix Model, the only future-proof method to measure your marketing ROI. Mike is a technical marketer with 10 years experience and $ 50m spent across channels. He co-founded and grew a growth marketing agency called Ladder to 50 people. And his new company is called Vexpower, where marketers can take 'simulator-based' courses to learn how to be more data-driven via the Marketing Mix Model.
**********
Top Three Actionable Nuggets from this week's episode:
🚀 Skin in the game is vital. Mike risked a month's salary on one blog post. Results? 2,000 visits + 100 leads in 1 day.
🚀 iOS 15 causes tracking issues on emails too 😱 Think about how to future-proof how your measure your marketing ROI.
🚀 The Marketing Mix Model (MMM) is the only way to measure your marketing ROI without Apple or GDPR interfering.
**********
Want to listen to more content like this?
👍 Like this episode. So we can create more content like this.
✅ Subscribe to the show so you don't miss the next one.
💌 Share the podcast with anyone you think it might help.
**********
We share exclusive growth hacks and free growth blueprints in our newsletter.
👉 Join here: https://growth.shop/subscribe/
**********
What We Covered
1. Mike's journey up Ladder.io and his discovery of the Marketing Mix Model - 3:06.
2. The impact of * really * great quality content marketing (including some ballsy skin in the game) - 21:57.
3. How iOS 14 + 15 has screwed everyone's tracking (but the MMM could be the solution you want) - 24:31.
4. How the Marketing Mix Model by Vex Power could solve all your tracking issues - 39:50.
**********
LET'S CONNECT!
💼 LinkedIn: https://www.linkedin.com/in/markpatchett
📘 Facebook: https://www.facebook.com/GrowthShopGlobal
📸 Instagram: https://www.instagram.com/growthshopglobal
🚀 Growth Shop: https://growth.shop/
📮 Email: enquiries@growth.shop
7 episoder
Alle episoder
×1 Episode 6: Ukraine Edition | Building A Global Betting Business ft. Ivan Liashenko 38:47
1 Episode 5: Building A Brand | How To Use Both Brand & Performance Marketing ft. Ian Martins. 50:46
1 Episode 4: Instagram | Organic Instagram Growth Hacks 2022 ft. Adam Jordan 46:12
1 Episode 3: Growth Marketing | Growth Hacks You’ve Never Heard Before ft. Foti Panagiotakopoulos 39:13
1 Episode 2: Marketing Mix Model | How To Deal With Future iOS Updates ft. Michael Taylor 50:46
1 Episode 1: Copywriting | How To Connect Personality & Performance ft. Eden Bidani 42:38
1 Trailer: What is 'The Growth Shop Show'? 0:31
Velkommen til Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.