011 Paid Advertising
MP3•Episode hjem
Manage episode 310864737 series 3075356
Indhold leveret af Alba Prime. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Alba Prime eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Today’s topic is Paid Advertising
We speak with Byron from Pixel Rush Studios:
•Google and machine learning for automated bidding
•Setting up paid ads are easy to do, but doing the actual targeting and getting great results requires a lot more focus and knowledge
•How to determine ROI on paid advertising – lack of conversion data is a real challenge
•How to track how visitors interact with your ads using conversion pixels and attribution modelling
•Starting points for manual bidding
•Quality scores
•Dynamic landing pages
•Tools: Google keyword planner, search term reports, Click Cease, SEM Rush
…
continue reading
We speak with Byron from Pixel Rush Studios:
•Google and machine learning for automated bidding
•Setting up paid ads are easy to do, but doing the actual targeting and getting great results requires a lot more focus and knowledge
•How to determine ROI on paid advertising – lack of conversion data is a real challenge
•How to track how visitors interact with your ads using conversion pixels and attribution modelling
•Starting points for manual bidding
•Quality scores
•Dynamic landing pages
•Tools: Google keyword planner, search term reports, Click Cease, SEM Rush
21 episoder