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507: How to Use Shiny Object Syndrome to Your Advantage | Chris Chasteen

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Manage episode 269475597 series 2394066
Indhold leveret af Hack the Entrepreneur Inc. and Jon Nastor. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Hack the Entrepreneur Inc. and Jon Nastor eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Try it for yourself. LinkedIn is offering a free $100 LinkedIn ad credit to launch your first campaign. Simply visit LinkedIn.com/HACK.

About three years ago, my guest was working in his family-run ecommerce business, when a thought struck him, why isn't there a simple service to hire writers to write articles?

Using what he likes to call "decision velocity", he jumped on the idea and took action.

Today he is a co-founder and head of marketing at Content Cucumber, where they simplify content creation and enable companies to get content on demand.

In this interview, we discuss:

  • The true value of having cofounders in business
  • Covid: And sudden shift from in-person event marketing to driving leads with paid ads
  • How to use shiny object syndrome to your advantage

Now, let's hack...

Chris Chasteen.

  continue reading

175 episoder

Artwork
iconDel
 
Manage episode 269475597 series 2394066
Indhold leveret af Hack the Entrepreneur Inc. and Jon Nastor. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Hack the Entrepreneur Inc. and Jon Nastor eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Try it for yourself. LinkedIn is offering a free $100 LinkedIn ad credit to launch your first campaign. Simply visit LinkedIn.com/HACK.

About three years ago, my guest was working in his family-run ecommerce business, when a thought struck him, why isn't there a simple service to hire writers to write articles?

Using what he likes to call "decision velocity", he jumped on the idea and took action.

Today he is a co-founder and head of marketing at Content Cucumber, where they simplify content creation and enable companies to get content on demand.

In this interview, we discuss:

  • The true value of having cofounders in business
  • Covid: And sudden shift from in-person event marketing to driving leads with paid ads
  • How to use shiny object syndrome to your advantage

Now, let's hack...

Chris Chasteen.

  continue reading

175 episoder

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