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S11E01 - Number Fever: Surprising Stories of Bottle Cap Marketing

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Manage episode 317009099 series 2434990
Indhold leveret af Apostrophe Podcast Network. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Apostrophe Podcast Network eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

We’re back with our new season and the first episode is all about Bottle Cap Marketing. A bottle cap is a tiny thing but offers big opportunities. We’ll talk about how Coke figured out a way to help sophomores make friends, why a beer let other brands advertise on its bottle tops and how Pepsi staged a bottle cap promotion and almost made a $32 billion snafu.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

326 episoder

Artwork
iconDel
 
Manage episode 317009099 series 2434990
Indhold leveret af Apostrophe Podcast Network. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Apostrophe Podcast Network eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

We’re back with our new season and the first episode is all about Bottle Cap Marketing. A bottle cap is a tiny thing but offers big opportunities. We’ll talk about how Coke figured out a way to help sophomores make friends, why a beer let other brands advertise on its bottle tops and how Pepsi staged a bottle cap promotion and almost made a $32 billion snafu.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

326 episoder

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