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BDTP. Marketing for Humans with Sarah McCredie
Manage episode 372446076 series 1402029
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sarah McCredie, director of product marketing at Recurly. You'll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more.
Please head over to the episode page for the detailed recap and key takeaways.
Show notes
- Recurly — Sarah’s place of work
- Glossier — one of direct-to-consumer pioneers in human marketing
- Slack — an example of human branding in SaaS
- State of Subscriptions: What consumers want
- Connect with Sarah on LinkedIn
Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
354 episoder
Manage episode 372446076 series 1402029
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sarah McCredie, director of product marketing at Recurly. You'll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more.
Please head over to the episode page for the detailed recap and key takeaways.
Show notes
- Recurly — Sarah’s place of work
- Glossier — one of direct-to-consumer pioneers in human marketing
- Slack — an example of human branding in SaaS
- State of Subscriptions: What consumers want
- Connect with Sarah on LinkedIn
Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
354 episoder
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