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[Ep152] - Google Launches Broad Core Algorithm Update

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Manage episode 358494027 series 2839121
Indhold leveret af Sajid Islam. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Sajid Islam eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Get up to speed with the Digital Marketing News and Updates from the week of Mar 13-17, 2023.

1. Meta Launches Paid Verification Program - Meta has announced that it’s making its new Meta Verified program available to users in the US, which means that American users will now be able to purchase a blue checkmark on Facebook or Instagram for $US11.99 per month on the web, or $US14.99 in-app, accounting for respective App Store charges. As per the Meta Verified guidelines, you actually need to sign up to each platform separately to get a checkmark on each. Meta Verified requires users to provide photo ID to prove their identity. So you’d be paying at least $US23.98 per month to get a blue tick in both apps, which equates to $US 287.76 per annum to buy the perception of credibility. After verification is complete, you can sign-up to the program which will give you:

  • A verification tick on Facebook or IG
  • Proactive account protection from impersonation
  • Dedicated account support from Meta’s team
  • Exclusive stickers for Facebook and Instagram Stories and Facebook Reels
  • 100 Stars a month to allocate to other creators on Facebook

Elon Musk is saying “You’re Welcome Zuck!”. After all, he is the one who started this trend.

P.S: My analysis is in the show.

2. Twitter Launches ‘Unskippable’ Video Marketing Education Course - Twitter has launched ‘Unskippable’, a new, eight-part educational series on video marketing, and how to create video promos that stand out in the Twitter feed. The new series aims to provide a practical overview of all the key elements of thumb-stopping video clips. Each video in the series is around 2 minutes long, making it easily consumable, without a major time investment. The tips and advice in the series come via Twitter’s own creative team, which ’helps advertisers produce thousands of top-performing ads on the platform every year’.

The new series is part of Twitter’s ‘Flight School’ education platform, which is available for free, and provides insights into key Twitter advertising best practices.

And now may be a good time to test out Twitter ads, since around 70% of Twitter’s top advertisers have reportedly stopped or reduced their Twitter spending, as a result of Elon Musk’s changes at the app.

3. LinkedIn Adds AI-Generated Profile Summaries and Job Listings - LinkedIn’s adding a new GPT-powered tool that will provide personalized writing suggestions for creating your LinkedIn profile. To get started, tap on the ‘Start’ button, select what you want it to create, and the system will come up with your LinkedIn profile summary, based on your info, and samples from millions of user entries. The system will use OpenAI’s GPT models to generate these new summaries, which could make it much easier to put together a good representation of your skills and experience, without you having to come up with a creative way to stand out.

LinkedIn’s also testing a new AI-powered job description tool, which will make it faster and easier to write job descriptions. Here is what LinkedIn wrote in the announcement: “When you’re ready to post a job, simply provide some basic information, including the job title and company name. Our tool will then generate a suggested job description for you to review and edit, saving you time and effort while still giving you the flexibility to customize it to your needs. By streamlining this part of the hiring process, you can focus your energy on more strategic aspects of your job.

4. Microsoft Testing Ads For Doctors & Clinics - Microsoft has announced another vertical ad option for medical professionals named Doctor and Clinic Ads. This is an open beta available in the United States, Australia, India, Germany, France, Canada, and the United Kingdom.

Doctor and Clinic Ads are intent-triggered based on search for conditions, symptoms, specialists, and more. These rich placements provide real-time information to consumers and inspire action, all with no keywords required. Bing said they are dynamically generated based on the data you specify in your feed file, such as specialties, locations, and service type—in-person/video. The more details you provide in the feed file, the more information Bing can include in your ads and better match your ads to the user's intent. Other things to know about Doctor & Clinic Ads:

  • The auction for Doctor and Clinic Ads is independent from Text Ads. You can participate in the Doctor and Clinic Ads auction with the campaign associated to your feed file and also participate in the Text Ad auction with your regular campaigns.
  • The Doctor and Clinic Ads auction is cost-per-click (CPC)-based.
  • Feed automation is supported through scheduling to easily keep up with any changes you make.
  • It’s Recommend that you start with $100–$500 per day.
  • You can bring your own data in the form of audience lists.

With Microsoft Audience Network, healthcare providers can display their ads on a network of trusted websites, apps, and social media platforms. They can also target their ads to specific audiences, such as people interested in health and wellness, or people searching for healthcare services.

It's good to see Microsoft/Bing expanding capabilities in their ad offerings. I think Google invests in hiring more offshore reps to try to dupe advertisers into spending more and more, instead of delivering results for advertisers.

5. Google: You Should Ignore Spammy Referral Traffic - What should you do if you get a lot of referral traffic from a spammy domain? Well that’s exactly what Tom asked Google’s John Muller. And to that Google's John Mueller said when it comes to spammy referral traffic, you can ignore it and not worry about it regarding SEO.

p.s: If you care to know what & how I feel on this topic then listen/watch the show recording.

6. Google: Writing Content In Less Common Languages Is Not Automatically Low Quality - What do you do if you have a site with pages that contains less common languages? For example Cebuano that is spoken by approximately 22M people.

Google's John Mueller said lesser-used or known languages published on the web are not considered low-quality content just because they are lesser known. The page can have words in any language or script, our systems will try to index it appropriately, and try to show it to users who search for those words. It doesn't matter if there's no ISO 639-1 country code for it. If this is good content for a niche audience, I would absolutely *not* remove it from indexing. Good content is good content. Your site won't be "penalized" for content in an obscure language. (But also, thin content is thin content, regardless of which language it's in.)

7. Google: Stop Using The Disavow Tool - The link disavow tool has been covered in the past (ep-137: Stop Wasting Your Time By Dis...

  continue reading

200 episoder

Artwork
iconDel
 
Manage episode 358494027 series 2839121
Indhold leveret af Sajid Islam. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Sajid Islam eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Get up to speed with the Digital Marketing News and Updates from the week of Mar 13-17, 2023.

1. Meta Launches Paid Verification Program - Meta has announced that it’s making its new Meta Verified program available to users in the US, which means that American users will now be able to purchase a blue checkmark on Facebook or Instagram for $US11.99 per month on the web, or $US14.99 in-app, accounting for respective App Store charges. As per the Meta Verified guidelines, you actually need to sign up to each platform separately to get a checkmark on each. Meta Verified requires users to provide photo ID to prove their identity. So you’d be paying at least $US23.98 per month to get a blue tick in both apps, which equates to $US 287.76 per annum to buy the perception of credibility. After verification is complete, you can sign-up to the program which will give you:

  • A verification tick on Facebook or IG
  • Proactive account protection from impersonation
  • Dedicated account support from Meta’s team
  • Exclusive stickers for Facebook and Instagram Stories and Facebook Reels
  • 100 Stars a month to allocate to other creators on Facebook

Elon Musk is saying “You’re Welcome Zuck!”. After all, he is the one who started this trend.

P.S: My analysis is in the show.

2. Twitter Launches ‘Unskippable’ Video Marketing Education Course - Twitter has launched ‘Unskippable’, a new, eight-part educational series on video marketing, and how to create video promos that stand out in the Twitter feed. The new series aims to provide a practical overview of all the key elements of thumb-stopping video clips. Each video in the series is around 2 minutes long, making it easily consumable, without a major time investment. The tips and advice in the series come via Twitter’s own creative team, which ’helps advertisers produce thousands of top-performing ads on the platform every year’.

The new series is part of Twitter’s ‘Flight School’ education platform, which is available for free, and provides insights into key Twitter advertising best practices.

And now may be a good time to test out Twitter ads, since around 70% of Twitter’s top advertisers have reportedly stopped or reduced their Twitter spending, as a result of Elon Musk’s changes at the app.

3. LinkedIn Adds AI-Generated Profile Summaries and Job Listings - LinkedIn’s adding a new GPT-powered tool that will provide personalized writing suggestions for creating your LinkedIn profile. To get started, tap on the ‘Start’ button, select what you want it to create, and the system will come up with your LinkedIn profile summary, based on your info, and samples from millions of user entries. The system will use OpenAI’s GPT models to generate these new summaries, which could make it much easier to put together a good representation of your skills and experience, without you having to come up with a creative way to stand out.

LinkedIn’s also testing a new AI-powered job description tool, which will make it faster and easier to write job descriptions. Here is what LinkedIn wrote in the announcement: “When you’re ready to post a job, simply provide some basic information, including the job title and company name. Our tool will then generate a suggested job description for you to review and edit, saving you time and effort while still giving you the flexibility to customize it to your needs. By streamlining this part of the hiring process, you can focus your energy on more strategic aspects of your job.

4. Microsoft Testing Ads For Doctors & Clinics - Microsoft has announced another vertical ad option for medical professionals named Doctor and Clinic Ads. This is an open beta available in the United States, Australia, India, Germany, France, Canada, and the United Kingdom.

Doctor and Clinic Ads are intent-triggered based on search for conditions, symptoms, specialists, and more. These rich placements provide real-time information to consumers and inspire action, all with no keywords required. Bing said they are dynamically generated based on the data you specify in your feed file, such as specialties, locations, and service type—in-person/video. The more details you provide in the feed file, the more information Bing can include in your ads and better match your ads to the user's intent. Other things to know about Doctor & Clinic Ads:

  • The auction for Doctor and Clinic Ads is independent from Text Ads. You can participate in the Doctor and Clinic Ads auction with the campaign associated to your feed file and also participate in the Text Ad auction with your regular campaigns.
  • The Doctor and Clinic Ads auction is cost-per-click (CPC)-based.
  • Feed automation is supported through scheduling to easily keep up with any changes you make.
  • It’s Recommend that you start with $100–$500 per day.
  • You can bring your own data in the form of audience lists.

With Microsoft Audience Network, healthcare providers can display their ads on a network of trusted websites, apps, and social media platforms. They can also target their ads to specific audiences, such as people interested in health and wellness, or people searching for healthcare services.

It's good to see Microsoft/Bing expanding capabilities in their ad offerings. I think Google invests in hiring more offshore reps to try to dupe advertisers into spending more and more, instead of delivering results for advertisers.

5. Google: You Should Ignore Spammy Referral Traffic - What should you do if you get a lot of referral traffic from a spammy domain? Well that’s exactly what Tom asked Google’s John Muller. And to that Google's John Mueller said when it comes to spammy referral traffic, you can ignore it and not worry about it regarding SEO.

p.s: If you care to know what & how I feel on this topic then listen/watch the show recording.

6. Google: Writing Content In Less Common Languages Is Not Automatically Low Quality - What do you do if you have a site with pages that contains less common languages? For example Cebuano that is spoken by approximately 22M people.

Google's John Mueller said lesser-used or known languages published on the web are not considered low-quality content just because they are lesser known. The page can have words in any language or script, our systems will try to index it appropriately, and try to show it to users who search for those words. It doesn't matter if there's no ISO 639-1 country code for it. If this is good content for a niche audience, I would absolutely *not* remove it from indexing. Good content is good content. Your site won't be "penalized" for content in an obscure language. (But also, thin content is thin content, regardless of which language it's in.)

7. Google: Stop Using The Disavow Tool - The link disavow tool has been covered in the past (ep-137: Stop Wasting Your Time By Dis...

  continue reading

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