TCP087: Steaming up Success with Geoff Alexander

The Tech Chef, Restaurant, Hospitality and Hotel Technology Business Podcast

The Tech Chef Podcast features a compelling conversation between Skip Kimpel and Geoff Alexander, President and CEO of Wow Bao. They explore Geoff's extensive background in the food industry, which spans over three decades, and his significant contributions to Wow Bao since its inception in 2003. The discussion focuses on the innovative strategies that have propelled Wow Bao's growth, including the use of technology, ghost kitchens, and grocery store partnerships. Geoff emphasizes the importance of looking beyond the restaurant sector for fresh ideas and adapting to changing market conditions, which he argues is essential for any food brand aiming for success.

Throughout the episode, Geoff shares fascinating insights into the operational strategies that have enabled Wow Bao to expand into various venues such as airports and sports stadiums. He discusses how technology, including AI and self-service kiosks, has transformed the customer experience and operational efficiency. The conversation also highlights the challenges of scaling a food brand without compromising quality and consistency, with Geoff offering practical advice on leadership and team dynamics necessary for achieving these goals. This episode serves as an informative guide for anyone interested in the intersection of technology and the hospitality industry.

As the podcast draws to a close, Geoff reveals his ambition for Wow Bao to become the leading brand in the bao market, aspiring to achieve recognition similar to that of Heinz ketchup. He shares his excitement for future growth opportunities and the need for continuous innovation within the industry. The episode also lightens up as Geoff shares his passion for spin cycling, adding a personal note to the professional insights offered. Overall, this episode is a must-listen for anyone looking to gain a deeper understanding of restaurant technology and the future of dining.

Takeaways:

• Geoff Alexander discusses how Wow Bao expanded through technology and creative strategies like ghost kitchens.
• He emphasizes the importance of looking outside the restaurant industry for innovative ideas and practices.
• Success in the food industry requires passion, focus, and adaptability to market changes and trends.
• The podcast reveals valuable insights on leading a successful food brand in a rapidly changing market.
• Wow Bao has made significant strides in technology, including self-ordering kiosks and delivery-only kitchens.
• The episode highlights the need for restaurant brands to embrace technology for operational efficiency and customer experience improvements.

Links Referenced in This Episode:

• gainadvisors.com
• bootcamp.magicgate.com
• Magicgate.com

How To Contact Me

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