76 LinkedIn Conversation Ads The Story Selling podcast

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Entrepreneur Business Marketing Rob Rob Drummond

Indhold leveret af Rob and Rob Drummond. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Rob and Rob Drummond eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

The Story Selling Podcast « »
76 LinkedIn Conversation Ads

4M ago 19:24

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MP3•Episode hjem

Indhold leveret af Rob and Rob Drummond. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Rob and Rob Drummond eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

If you know your ideal clients are active on LinkedIn, then it makes sense to allocate an advertising budget to reach them.

At the same time, you're worried about wasting a metric ton of cash. You've heard that LinkedIn Ads can be expensive. You only want to invest a little in your ads to begin with while you prove the use case.

In this scenario, 'conversation ads' are usually my recommended ad format to begin with. Conversation ads are LinkedIn's 'sponsored message' ad format. I've seen great results this year for both myself and for clients.

This episode provides an introduction to conversation ads, including:

What they are and why they work
Why a 'good' conversation ad shares similar characteristics to a cold email
How to capture the attention of your reader
How long your ad copy should be

… continue reading

82 episoder

#Entrepreneur #Business #Marketing #Rob #Rob Drummond

Artwork

76 LinkedIn Conversation Ads

The Story Selling Podcast

27 subscribers

published 4M ago

Del

MP3•Episode hjem

Indhold leveret af Rob and Rob Drummond. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Rob and Rob Drummond eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

If you know your ideal clients are active on LinkedIn, then it makes sense to allocate an advertising budget to reach them.

At the same time, you're worried about wasting a metric ton of cash. You've heard that LinkedIn Ads can be expensive. You only want to invest a little in your ads to begin with while you prove the use case.

In this scenario, 'conversation ads' are usually my recommended ad format to begin with. Conversation ads are LinkedIn's 'sponsored message' ad format. I've seen great results this year for both myself and for clients.

This episode provides an introduction to conversation ads, including:

What they are and why they work
Why a 'good' conversation ad shares similar characteristics to a cold email
How to capture the attention of your reader
How long your ad copy should be

… continue reading

82 episoder

#Entrepreneur #Business #Marketing #Rob #Rob Drummond

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