The Middle of the Funnel is Actually Killing Your Business

The Ryan Sullivan Show

You’ve heard me talk a lot about the top and bottom of your funnel – so it’s finally time to show love for the middle of the funnel in this week’s episode!

In the land of problem aware, the “I’m fine, I know what I’m doing” crowd can be one of the toughest nuts to crack when it comes to marketing and sales.

In this week’s episode, I finally explain and break-down the middle of the funnel and how founders like yourself should be handling it – but more importantly, I’ll be showing you the type of the content that you should be making for it. Titles, ideas, the works!

Seriously folks, this video is giving you advice that you’re going to be able to turn around and use TODAY in your content if you want to, you don’t want to miss this video!

📌 Jump In Here:

(0:00) - Introduction

(2:08) - Quick review of the funnel

(3:55) - Middle of the funnel, what to focus on

(5:39) - Creating associations

(6:28) - Looking at some posts

(8:31) - Reviewing the middle of the funnel

(9:25) - Episode wrap-up

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