Should I Start a Livestream or a Podcast?

The Ryan Sullivan Show

Business Marketing Ryan R. Sullivan Im On Podcasting Education

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It’s the red-headed step child of video.. The livestream.

Whether it’s because people don’t think it’s professional, don’t take it seriously, whatever – doing ‘live’ content has always been tricky for founders, CEOS and really, creators in general. It seems to have a certain flavor to it – but the good news is that it’s changing, especially on LinkedIn.

In this week’s short video I explore the live vs. pre-recorded split and reflect on my own experimentation with live content.

Is this a passing fad that will fade once the algorithm changes, or is this trend here to stay?

Let’s dive in.

📌 Jump In Here:

(0:00) - Introduction

(0:28) - My recent livestreaming experimentation

(1:24) - Adapt to each format

(1:53) - Don’t forget this little trick

(2:23) - “It’s a relationship game”

(3:56) - Episode wrap-up

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#Business #Marketing #Ryan R. Sullivan #Im On #Podcasting Education