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5. The Hidden Secret of a Winning Media Strategy
Manage episode 349067585 series 3393960
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It's been a journey.
A journey we all undertook together when my team and I headed off to Vienna for the relaunch of the much loved Digital Distillery Conference which had been on pandemic hold for a few years.
In this, the last full episode of the season, we are hearing from the very special final speaker, the inimitable Thomas Koch as he holds no bars in tearing down the facade of the weaknesses in our industry and provides key insight into how he helped to deliver the most successful marketing campaign in recent German history.
Links:
https://stopfundinghate.info/
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
Facebook, Twitter, Instagram & LinkedIn
Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner
Kapitler
1. Intro (00:00:00)
2. A Look Back (00:00:26)
3. The Final Speaker (00:01:43)
4. The Speech (00:02:45)
5. The Most Successful Campaign in Recent German History (00:03:45)
6. The 4 Causes of Success (00:05:51)
7. What They Knew (00:07:33)
8. What They Did (00:08:47)
9. A Tailored Message (00:09:38)
10. When Can We Abandon Analog? (00:09:54)
11. The Problem with Algorithms (00:11:46)
12. Two Scenarios for the Future (00:13:38)
13. Think Brand Safety and Stop Funding Hate (00:16:20)
14. Is Mr. Media Against Digital Media? (00:17:31)
15. The Secret (00:18:09)
16. Outro (00:18:32)
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