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Accelerate word of mouth to build greater brand awareness and trust in the market
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How do you get people talking about your company? Word of mouth is the oldest tactic in the marketing playbook. It’s also a smart and cost-effective way to engage in ways that help your company proliferate and prosper in a crowded marketplace.
In this episode, Rhea Allen joins us to talk about “The 5 R’s” to boost awareness and word of mouth chatter. Rhea is a marketing coach, adjunct college professor and host of The Marketing Expedition Podcast.
Listen now for ideas on how to get your fans raving about their great experiences with your business.
[00:25] Show intro
[01:22] Get your fans talking, build out your digital footprint, become your best sales rep
[02:13] Introducing “The Five R’s”
[03:04] 1. Ratings and Rankings
[04:56] 2. Reviews
[07:54] 3. Recommendations
[12:18] 4. Referrals
[14:33] What’s the difference between a recommendation and a referral?
[16:25] 5. Rewards
[22:40] Key takeaway: Awareness, authenticity and trust
[23:50] Outro
The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.
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