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Exploring the World of Product-Led Growth with Sam Richard

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Manage episode 353438492 series 2686802
Indhold leveret af Emily Omier. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Emily Omier eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Sam Richard, Head of Growth at ngrok, joins me to talk about product-led growth in open source and ngrok’s history in open source.

In this episode, Sam and I discuss product-led growth - how it differs from a traditional sales model, what metrics founders can use to track their development, and how to find your activation metrics. We also review what kind of companies would benefit from a product-led approach, who might not, and how companies can avoid mistakes others have made in implementing the strategy.

Highlights:

  • Sam introduces herself and shares her definition of product-led growth (0:45)
  • Traditional metrics vs. product-led metrics (8:53)
  • How product-led growth evolves once a company moves past the early stages (13:12)
  • What kind of companies or founders product led growth is appropriate for (14:54)
  • Sam and Emily explore questions about products that buyers love, but users hate (19:53)
  • Moving from product-led growth to a sales-led model (21:15)
  • Sam reviews ngrok’s moves from open source to closed source and back (23:57)

Links:

Sam

  continue reading

201 episoder

Artwork
iconDel
 
Manage episode 353438492 series 2686802
Indhold leveret af Emily Omier. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Emily Omier eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Sam Richard, Head of Growth at ngrok, joins me to talk about product-led growth in open source and ngrok’s history in open source.

In this episode, Sam and I discuss product-led growth - how it differs from a traditional sales model, what metrics founders can use to track their development, and how to find your activation metrics. We also review what kind of companies would benefit from a product-led approach, who might not, and how companies can avoid mistakes others have made in implementing the strategy.

Highlights:

  • Sam introduces herself and shares her definition of product-led growth (0:45)
  • Traditional metrics vs. product-led metrics (8:53)
  • How product-led growth evolves once a company moves past the early stages (13:12)
  • What kind of companies or founders product led growth is appropriate for (14:54)
  • Sam and Emily explore questions about products that buyers love, but users hate (19:53)
  • Moving from product-led growth to a sales-led model (21:15)
  • Sam reviews ngrok’s moves from open source to closed source and back (23:57)

Links:

Sam

  continue reading

201 episoder

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