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The Big Story is back with a second season! The news culture of our times is noisy, crowded, and honestly so confusing. This is why we are coming every fortnight on your podcast platforms to help you make sense of the new and now. With two new hosts, Anjali and Prateek, the second season of The Big Story will feature longer and well-rounded discussions with experts across science, culture, technology, politics, and more. Tune in on your preferred podcast platform!
# 817: Life Lessons From the World's Greatest Negotiator
Manage episode 353725569 series 1455796
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In 1981, Time magazine stated: “If you are ever in a crucial life-changing negotiation, the person you want on your side of the table is Herb Cohen.” Cohen was then known as the world’s best negotiator, and had worked with Fortune 500 companies, professional athletes, and US presidents, and also penned the bestselling book You Can Negotiate Anything. Fast forward to today, and his son, Rich Cohen, has written a memoir of his father’s life, and life philosophy, called The Adventures of Herbie Cohen: World’s Greatest Negotiator. Today on the show, Rich shares stories from Herbie’s life, from his colorful childhood on the streets of Brooklyn where he palled around in a gang with future famous figures like Larry King and Sandy Koufax, to coaching basketball in the Army, to becoming a sought-after strategist and dealmaker. Along the way, Rich shares the life lessons that grew out of those stories, including how power is perception, and why you need to care, but not that much.
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