#739: Doing Gen Z marketing right with Smita Wadhawan, Constant Contact

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Is your brand's marketing strategy feeling a little… seasoned? In today's social media landscape, clinging to outdated tactics can mean clinging to what was hot just last week. If you feel like it's time to inject some youthful energy into your approach, how can you do it authentically?

Agility requires a willingness to experiment, learn, and adapt quickly. It also demands a deep understanding of your audience and the platforms they engage with.

Today, we're going to talk about how SMBs can capture the lightning-in-a-bottle energy of Gen Z marketing without looking like they're trying too hard. To help me discuss this topic, I'd like to welcome Smita Wadhawan, CMO at Constant Contact.
About Smita Wadhawan
Smita Wadhawan on LinkedIn: https://www.linkedin.com/in/smitawadhawan/
Resources
Constant Contact: https://www.constantcontact.com
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