LinkedIn 101 For Your Small Business

Strategize Your Business Online with Dee Boswell-Buck

“If you are a business owner and you’re looking to expand your marketing reach while taking your company to the next level, then you’ve GOT TO be on LinkedIn!”

- Dee Boswell-Buck

Did you know that LinkedIn can generate 250% more leads than other social media sites? 4 out of 5 of LinkedIn users are driving business decisions for their companies — and smart B2B business owners are creating powerful LinkedIn strategies that help them connect with those decision-makers. With over 800 million users, 40% of which are active every day, LinkedIn is one of the biggest business drivers available online.

Standing apart from tools like Instagram or Facebook, LinkedIn is a professional platform specifically created to establish and nurture valuable business relationships. Using the platform effectively begins with creating a well-written company profile page, but it doesn’t end there! If you want to build a strong presence, you need to be strategic about the way that you share, engage, and reach out to potential connections.

If you’re interested in turning LinkedIn into one of your most valuable business tools, tune into this week’s episode of Strategize Your Business Online. I share my top tips for generating leads and boosting your credibility on the platform — starting at just 15 minutes a week!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

• The importance of having a company page — and what you should be sharing on it
• How to leverage your page to boost your traffic, discoverability, and credibility
• 2 steps to grow your reach and connect with potential customers without coming off as spammy

Highlights:‌ ‌

00:01 Intro

01:18 LinkedIn statistics

02:07 LinkedIn benefits

03:17 Generating leads on LinkedIn

03:58 Your company page

05:12 What you should share

06:03 Improve your discoverability & credibility

06:52 Steps to grow your reach

10:37 Building your strong presence

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Links:‌ ‌

Work with me: http://www.deeboswellbuck.com

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