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stop marketing to the lizard brain and instead appeal to the best in others

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Manage episode 426603875 series 2841820
Indhold leveret af George Kao. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af George Kao eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

A few years ago, I stopped marketing to the reptilian brain. My conscience could no longer tolerate it…

By “lizard brain” I mean the parts within people that are governed by fear, greed, and impatience.

To see a real example analyzed, see here: To get more sales, market to the “lizard brain”…?


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
  continue reading

328 episoder

Artwork
iconDel
 
Manage episode 426603875 series 2841820
Indhold leveret af George Kao. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af George Kao eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

A few years ago, I stopped marketing to the reptilian brain. My conscience could no longer tolerate it…

By “lizard brain” I mean the parts within people that are governed by fear, greed, and impatience.

To see a real example analyzed, see here: To get more sales, market to the “lizard brain”…?


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
  continue reading

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