EP. 112 - ABM Showdown: Marketing Revolution or Outdated Relic?

Scrappy ABM

In this special episode of Scrappy ABM, host Mason Cosby joins Morgan J. Ingram on the Marketing Mayhem show to discuss practical Account-Based Marketing (ABM) strategies and lessons learned from past campaigns. Alongside guests Tyler Pleiss and Corrina Owens, they dive into the do's and don'ts of ABM, share real-life campaign breakdowns, and offer valuable tips for marketers looking to implement or improve their ABM efforts.

Best Moments:

(01:05) The premise of the ABM Showdown: Marketing revolution or outdated relic?

(05:41) Defining Account-Based Marketing (ABM)

(09:03) Do's and don'ts of ABM

(19:02) Breakdown of real ABM campaigns

(32:02) Determining when sales should engage in ABM

(41:35) The "Roast Session": Sharing unsuccessful ABM campaigns and lessons learned

(51:48) Top ABM tips from each guest

(54:40) Working with content marketing teams for ABM

Guest Bios:

Morgan J. Ingram is the founder of Amp Creative and the moderator of Marketing Mayhem, an edutainment show that mixes humor with learning. He brings together top industry professionals to review what works and what doesn't in marketing.

Tyler Pleiss is the Associate Director of Growth Marketing at Movable Ink, specializing in ABM tactics and building account-based go-to-market strategies.

Corrina Owens is a marketing professional with extensive experience in ABM strategies. In her spare time, Corrina teaches aerial silks.

Mason Cosby is the host of Scrappy ABM podcast and an ABM expert. He runs various ABM-related content platforms, including a podcast, newsletter, website, and masterclass in partnership with UserGems.

About Marketing Mayhem:

Marketing Mayhem is an edutainment show moderated by Morgan J. Ingram, founder of Amp Creative. The show mixes humor with learning by reviewing what works and what doesn't in marketing, featuring top industry experts who tackle different areas of marketing in each episode.