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Indhold leveret af Nori. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Nori eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Minder om Reversing Climate Change
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As She Rises brings together local poets and activists from throughout North America to depict the effects of climate change on their home and their people. Each episode carries the listener to a new place through a collection of voices, local recordings and soundscapes. Stories span from the Louisiana Bayou, to the tundras of Alaska to the drying bed of the Colorado River. Centering the voices of native women and women of color, As She Rises personalizes the elusive magnitude of climate cha ...
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319: How Nori Rebranded: A Case Study—w/ Heidi Sloane, Nori's Senior Marketing Manager
Manage episode 410146839 series 1937056
Indhold leveret af Nori. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Nori eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
How should a climatetech company think about its brand? What if it's B2B? What if it needs to be both trustworthy and idiosyncratic at the same time?!
In today's episode of Reversing Climate Change, Nori Cofounder, Ross Kenyon, is joined by his colleague, Heidi Sloane, Nori's Senior Marketing Manager. Heidi led Nori's recent rebrand, which took it from a more playful B2C feel to something more sturdy and B2B. We used the agency Odi to help us with it. Great job, Odi!
Heidi explains how a brand can retain its personality and uniqueness while also communicating that it is serious about what it does and can be trusted. Just because one can sometimes act like a clown, doesn't mean one needs to dress like one. If you don't believe me, ask Leslie Nielson.
They also discuss how to lead stakeholder engagement in a way that minimizes conflict or typical committee dysfunction and make sure feedback is heard and synthesized without fetishizing consensus.
Resources
Connect with Nori
Purchase Nori Carbon Removals
Nori's website
Nori on Twitter
Check out our other podcast, Carbon Removal Newsroom
Carbon Removal Memes on Twitter
Carbon Removal Memes on Instagram
--- Support this podcast: https://podcasters.spotify.com/pod/show/reversingclimatechange/support334 episoder
Del
Manage episode 410146839 series 1937056
Indhold leveret af Nori. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Nori eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
How should a climatetech company think about its brand? What if it's B2B? What if it needs to be both trustworthy and idiosyncratic at the same time?!
In today's episode of Reversing Climate Change, Nori Cofounder, Ross Kenyon, is joined by his colleague, Heidi Sloane, Nori's Senior Marketing Manager. Heidi led Nori's recent rebrand, which took it from a more playful B2C feel to something more sturdy and B2B. We used the agency Odi to help us with it. Great job, Odi!
Heidi explains how a brand can retain its personality and uniqueness while also communicating that it is serious about what it does and can be trusted. Just because one can sometimes act like a clown, doesn't mean one needs to dress like one. If you don't believe me, ask Leslie Nielson.
They also discuss how to lead stakeholder engagement in a way that minimizes conflict or typical committee dysfunction and make sure feedback is heard and synthesized without fetishizing consensus.
Resources
Connect with Nori
Purchase Nori Carbon Removals
Nori's website
Nori on Twitter
Check out our other podcast, Carbon Removal Newsroom
Carbon Removal Memes on Twitter
Carbon Removal Memes on Instagram
--- Support this podcast: https://podcasters.spotify.com/pod/show/reversingclimatechange/support334 episoder
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Minder om Reversing Climate Change
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
"web3 with a16z" is a show about the next generation of the internet, and about how builders and users -- whether artists, coders, creators, developers, companies, organizations, or communities -- now have the ability to not just "read" (web1) + "write" (web2) but "own" (web3) pieces of the internet, unlocking a new wave of creativity and entrepreneurship. Brought to you by a16z crypto, this show is the definitive resource for understanding and going deeper on all things crypto and web3. Fro ...
…
continue reading
Discover a whole new take on Artificial Intelligence with Squirro's educational podcast! Join host Lauren Hawker Zafer, a top voice in Artificial Intelligence on LinkedIn, for insightful chats that unravel the fascinating world of tech innovation, use case exploration and AI knowledge. Dive into candid discussions with accomplished industry experts and established academics. With each episode, you'll expand your grasp of cutting-edge technologies and their incredible impact on society, and y ...
…
continue reading
As She Rises brings together local poets and activists from throughout North America to depict the effects of climate change on their home and their people. Each episode carries the listener to a new place through a collection of voices, local recordings and soundscapes. Stories span from the Louisiana Bayou, to the tundras of Alaska to the drying bed of the Colorado River. Centering the voices of native women and women of color, As She Rises personalizes the elusive magnitude of climate cha ...
…
continue reading
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
A podcast featuring panelists of engineers from Netflix, Twitch, & Atlassian talking over drinks about all things software engineering.
…
continue reading
Monday through Friday, Marketplace demystifies the digital economy in less than 10 minutes. We look past the hype and ask tough questions about an industry that’s constantly changing.
…
continue reading
Satguru Mata Sudiksha Ji Maharaj Discourses Podcast Channel
…
continue reading
Radio Ahmadiyya - the real voice of Islam is a weekly Radio Broadcast in the Urdu language with the mandate to educate its listeners about Islam and Ahmadiyyat. It presents the teachings of Islam as explained in the Holy Qur'an and by the Holy Prophet of Islam, Muhammad (Peace and Blessings of Allah be on him).
…
continue reading
Welcome to Catalyst, the Launch by NTT DATA Podcast. Catalyst is an ongoing discussion for digital leaders dissatisfied with the status quo and optimistic about what’s possible through smart technology and great people. In this studio we believe in shipping software over slideware, that fast will follow smooth, and aiming to create digital experiences that move millions is a worthy pursuit.
…
continue reading
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