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EP#16 David Bain on Mastering Podcasting and Building Audiences for B2B Companies
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Indhold leveret af Growth Gorilla. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Growth Gorilla eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Blog
https://mygrowthgorilla.com/david-bain-podcasting-building-audiences-b2b-companies/
Main Takeaways
- Start with an audio podcast as a comfortable entry point before branching into other mediums.
- Consider a pre-recorded video show to get comfortable using a camera and engaging with viewers.
- Live streaming can be a great next step, utilizing platforms like LinkedIn, Twitter, or Facebook.
- Virtual summits and categorized podcast series can provide more extensive and structured content.
- Transcribe podcast episodes and use the content for books or other written materials.
- Podcasting is suitable for businesses with long sales cycles to keep potential customers engaged.
- Utilize a mix of AI and human review for tasks like transcription and content creation.
- Stand out by bringing your own voice, style, and unique perspective to your content.
- Engagement and interaction on native platforms are essential for building an audience. Incorporate storytelling elements to ensure listeners feel their time is well spent.
- Consistency is crucial, but you don't have to commit to producing content indefinitely.
- Optimize your podcast by driving traffic through subscription links and utilizing paid advertising on platforms like Facebook.
- Research topics using tools like "People Also Ask" on Google and trust your instincts.
- Structure your podcast episodes effectively, summarize key points, and create engaging trailers.
- Treat podcasting professionally and with the same level of quality as other media channels.
Website & Social Media Links
- https://castingcred.com/
- https://twitter.com/DavidBain
- https://www.linkedin.com/in/davidbain/
- David's Linkedin Live on Podcasting for B2B brands: https://www.linkedin.com/events/podcastingforb2bbrands7043706128794288128/theater/
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