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EP#10 Daniel Kupka on Harnessing Data-Driven Content for Effective Promotion
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Main Takeaways
- Content promotion is about connecting content to the audience and providing helpful information. More effort should be put into content creation as standing out from the crowd is challenging.
- Data-driven content requires a process of gathering client information, developing ideas, and seeking client feedback.
- Hiring a data journalist and a project manager is essential for creating a team for data-driven content. Finding top-notch talent requires evaluating skills beyond resumes, such as personal websites and GitHub profiles.
- Data-driven content tells a story itself and should connect to broader audience interests. Visual mediums, both static and interactive, play a significant role in communicating the story.
- Keeping visualizations simple and focused on the story's value is often effective. The key to effective storytelling is starting with the simplest approach and building on top of it.
- Avoid replicating existing content and aim to add more value than competitors' posts or research reports.
- Finding the target audience involves analyzing platforms like YouTube or TikTok, identifying journalists who have reported on relevant topics, and reaching out to them with information and data.
- The quantity of emails sent out and the results obtained depend on the niche, with segmentation between bloggers and journalists and a focus on building relationships with bloggers.
- Content outreach can benefit from sales outreach techniques, particularly in copywriting and subject line optimization. Learning sales skills, can benefit any business.
- AI will have a significant impact on content creation, raising the bar for quality and creating a demand for data-driven content. It will also facilitate faster data analysis and scripting.
- "AI prompter" is a new and emerging role in the content space. Using AI to boost the performance and quality of content, including outreach emails, is becoming common.
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