Charlene Nichols – Decoding Optical Industry Trends

Optometry Profits Revealed with Peter Precht

Charlene Nichols is known for her groundbreaking work in introducing the concept of omnichannel and virtual optical solutions. In 2015 and 2016, she and her team were the first to use the term "omnichannel" in their industry, revolutionizing the way optical products are marketed and sold.
Charlene discusses the power of reinvention and the potential of real-time inventory systems for independent businesses. With her experience with Optical Near Me, we get to examine the future of eyewear dispensing.
We also discuss the transformative potential of Artificial Intelligence in the eyewear industry and how it can assist in building a knowledge database for opticians and optometrists.
Takeaways

1. Embracing Innovation
2. Customer-Centric Approach
3. Industry Collaboration and Opportunities

Connect With Charlene Nichols:
Website: http://www.opticalnearme.com
Timestamps:
00:00 Innovating omnichannel in optical industry since 2015.
06:15 Lack of digital transformation causes real problems.
09:13 I can envision the human connection.
11:32 Client uses optical app to help grandma shop.
15:42 Online eyeglass quality control needs serious improvement.
18:25 Metrics reveal untapped revenue and improve efficiency.
19:56 Quality counts in product and prescription recommendations.
22:55 AI empowering individuals to create personalized databases.
27:33 Unfamiliar with fashion forward optical industry trends.
31:59 Successful optical metaverse event with notable speakers.
33:11 Worked with big companies, managing budgets. Expanding Eyewear Art Walk to 7 cities. Young Dirty Bastard performing, exciting industry event.
38:01 Young Dirty Bastard to produce photochromic eyewear.
40:07 Woman finds purpose in optician career training.
Talk with Peter Precht: www.eyecclearly.com