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Climbing the digital ladder: Becoming a success in the marketing world

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Manage episode 451900657 series 3366204
Indhold leveret af New Digital Age. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af New Digital Age eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Sharon Palmer’s digital career spans over two decades. Currently Client Success Director at digital agency Idhl, she was key in the agency’s integration of nine businesses and eight separate brands into Idhl.

She spent 27 years at McCann, starting as an exec, working up to MD, setting up the agency’s digital operations as digital marketing was born.

In a wide-ranging and honest interview she discusses what it takes to get to the top in the digital industry, the personal characteristics that helped on this journey, her biggest mistakes and what they taught her, and her advice for anyone starting in the industry who wants to emulate her success.

And what lessons for company culture she learned from the colossal job of integrating so many brands into the unified mission of CEO Ben Wood.

It’s a fascinating story of how such integration can bring huge benefits for both clients and the agency’s people.

  continue reading

114 episoder

Artwork
iconDel
 
Manage episode 451900657 series 3366204
Indhold leveret af New Digital Age. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af New Digital Age eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Sharon Palmer’s digital career spans over two decades. Currently Client Success Director at digital agency Idhl, she was key in the agency’s integration of nine businesses and eight separate brands into Idhl.

She spent 27 years at McCann, starting as an exec, working up to MD, setting up the agency’s digital operations as digital marketing was born.

In a wide-ranging and honest interview she discusses what it takes to get to the top in the digital industry, the personal characteristics that helped on this journey, her biggest mistakes and what they taught her, and her advice for anyone starting in the industry who wants to emulate her success.

And what lessons for company culture she learned from the colossal job of integrating so many brands into the unified mission of CEO Ben Wood.

It’s a fascinating story of how such integration can bring huge benefits for both clients and the agency’s people.

  continue reading

114 episoder

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