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Topic Clusters: What Are They And Why Are They Important?
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Topic clusters are a content strategy used to organize information in a way that enhances both SEO performance and user experience. This approach revolves around a central, broad topic (the “pillar”) and several supporting articles (or “cluster content”) that dive deeper into specific aspects of the topic. By linking these cluster pages back to the pillar, search engines understand the structure and depth of your content, improving rankings. This strategy helps establish authority, guides user navigation, and ensures all relevant subtopics are accessible, making it easier for potential clients to find exactly what they’re looking for.
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