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Being sixty-ish with Jane Evans and Charmian Hughes
Manage episode 328275317 series 2915108
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Lynne Parker shares her experiences of being ‘sixty-ish’ with advertising guru Jane Evans and comedian Charmian Hughes. Reality increasingly dictates that many people will work beyond ‘retirement age’ either out of necessity or passion and, for older women, it’s an ongoing challenge to be visible. Only 3% of the world’s creative directors are women and 83% of adverts are made by men, even though women are responsible for over 90% of purchases. Jane’s response was to launch the Uninvisibility movement to change the societal narrative that renders midlife women invisible, while Charmian is channelling her inner Ursula Andress, movie goddess, for her new touring comedy show about ‘age, sexiness, time, and memory’. We discover why post World War 2 ‘mad men’ introduced household germs to force women out of the ad agency creative departments and back to the kitchen sink and how the current generation of women in their sixties have been true agents of change.
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