422: How to Put Your Audience First with Lauryn Evarts Bosstick and Michael Bosstick of The Skinny Confidential

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Af Nathan Chan and Foundr Media. Opdaget af Player FM og vores brugere – copyright tilhører udgiveren, ikke Player FM, og lyden streames direkte fra deres servere. Tryk på Abonner-knappen for at få opdateringer i Player FM, eller kopier URL'en til en anden podcast-app.

In 2011, Lauryn Evarts Bosstick was in college and looking for a community. When a sorority came knocking, Lauryn turned to blogging instead, asking herself the questions every entrepreneur asks: How can I create this and do it better? After 3 years of blogging 7 days a week, Lauryn built Skinny Confidential into a community and a full-time business.

Today, The Skinny Confidential brand garners more than 2 million monthly impressions, and the podcast currently boasts more than 90 million downloads. In addition, Lauryn, alongside her partner Michael, launched a podcast incubator called Dear Media, which focuses on women's voices and narratives.

Listen to Nathan discuss with Lauryn and Michael about:

  • How Lauryn built a loyal following as a college student
  • The early days of podcasting and how it's evolved
  • Launching the HIM & HER spinoff podcast
  • Launching their first branded product
  • Strategies to focus on your core audience
  • Why they've never missed a bi-weekly show
  • Lauryn's book The Skinny Confidential's Get the F*ck Out of the Sun
  • Starting their podcast incubator and identifying talent
  • And much more media business advice…

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