Artwork

Indhold leveret af Merkle Northern Europe. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Merkle Northern Europe eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Player FM - Podcast-app
Gå offline med appen Player FM !

Maersk Customer Service Transformation: From Cost Center to Experience-Led Growth with Peter Hartz, Maersk

47:12
 
Del
 

Manage episode 448460496 series 3594744
Indhold leveret af Merkle Northern Europe. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Merkle Northern Europe eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode of Experience Matters, we explore how Maersk transformed its customer service from a traditional cost center into a driver of experience-led growth.

Host Steffen Souza is joined by Peter Hartz, Global Head of Ocean Niche Products, to discuss the strategies behind this transformation. Peter shares insights on balancing technology with human interaction, organizational change management, and driving adoption across teams.

He highlights how Maersk used data and digital tools like AI and CRM systems to enhance customer journeys and empower employees, turning customer service into a key growth engine and a competitive advantage.

  continue reading

5 episoder

Artwork
iconDel
 
Manage episode 448460496 series 3594744
Indhold leveret af Merkle Northern Europe. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Merkle Northern Europe eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode of Experience Matters, we explore how Maersk transformed its customer service from a traditional cost center into a driver of experience-led growth.

Host Steffen Souza is joined by Peter Hartz, Global Head of Ocean Niche Products, to discuss the strategies behind this transformation. Peter shares insights on balancing technology with human interaction, organizational change management, and driving adoption across teams.

He highlights how Maersk used data and digital tools like AI and CRM systems to enhance customer journeys and empower employees, turning customer service into a key growth engine and a competitive advantage.

  continue reading

5 episoder

Alle episoder

×
 
Loading …

Velkommen til Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Hurtig referencevejledning

Lyt til dette show, mens du udforsker
Afspil