Manage episode 260907199 series 2432416
This evening I want to encourage you guys to go googling a bit! On Simon Sinek and his book ‘Start with why.’ I read it years ago after I had seen his TED talk about the same topic as well. I don’t remember exactly how he put it, but something has sticked within my mind because I’ve used this way to book meetings on email ever since. Meetings with everything from: publisher houses, television stations/companies and with companies in general.
I think most of us tend to start with ‘what’, then ‘why’ and then in the end of an email leaving a few lines on that you want to explain ‘how’ in details when meeting up. And this is a big mistake.
Instead: use the ‘urgency’ of starting with ‘why’. Fx when I booked my publisher meeting on my second book (and on my first book too, actually) then I booked them because I was very specific on my WHY. I mentioned why it was relevant to be published now, why the audience needed it now and why I was the perfect candidate/author to write it. IF they rejected me, then I went further and did some research on statistics. Then I send them a new email with facts and statistics that described, why it would be stupid of them business wise not to prioritise meeting up with me for at least 15-30 minutes. And I can tell you - this method works! Because no one wants to make stupid decisions, so make sure to describe WHY whatever you want to pitch/book a meeting on is absolutely needed.
Hope this can be helpful for you on your journey towards achieving your dreams. xx J
** DM/EMAIL me if you need help with making your dreams come true.
@xxjasminsoe / www.xxjasminsoe.com