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Retail’s Future Shaped by Data Monetization with Panayotis Gezerlis of Convert Group

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Manage episode 389416270 series 3497847
Indhold leveret af Sima Vasa. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Sima Vasa eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

On this episode, host Sima Vasa welcomes Panayotis Gezerlis, Founder and President of Convert Group, to delve into the evolution of retail and e-commerce through data analytics and transparency.

Key Takeaways:

(02:25) The shift from consulting to data-driven retail strategies.

(06:32) The importance of tactical decision-making in marketing and sales.

(06:59) Budget redirection towards e-commerce in leading companies.

(11:15) Retail media’s influence on consumer behavior.

(13:48) Utilizing retail media and basket information for customer targeting.

(14:14) The critical role of sales decomposition in retail.

(16:56) The future of retail with AI chatbot technology.

(17:19) Launching user-friendly text advice platforms for retail decisions.

Resources Mentioned:

Convert Group

Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX

  continue reading

224 episoder

Artwork
iconDel
 
Manage episode 389416270 series 3497847
Indhold leveret af Sima Vasa. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Sima Vasa eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

On this episode, host Sima Vasa welcomes Panayotis Gezerlis, Founder and President of Convert Group, to delve into the evolution of retail and e-commerce through data analytics and transparency.

Key Takeaways:

(02:25) The shift from consulting to data-driven retail strategies.

(06:32) The importance of tactical decision-making in marketing and sales.

(06:59) Budget redirection towards e-commerce in leading companies.

(11:15) Retail media’s influence on consumer behavior.

(13:48) Utilizing retail media and basket information for customer targeting.

(14:14) The critical role of sales decomposition in retail.

(16:56) The future of retail with AI chatbot technology.

(17:19) Launching user-friendly text advice platforms for retail decisions.

Resources Mentioned:

Convert Group

Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX

  continue reading

224 episoder

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