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Why Don't Firms Believe in Lead Generation?
Manage episode 445121652 series 3555562
Indhold leveret af John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Believe it or not, lead generation can actually work. Even for accounting, AEC, or consulting firms. In this episode, John and Mark break down the importance of lead generation, exploring why firms need to take it seriously beyond just waiting for RFPs. They highlight various lead sources, compare inbound and outbound strategies, and discuss effective multi-channel approaches. In this conversation, you’ll learn:
- How we define a “lead” in the context of a professional services firm
- Why many expert firms don’t believe in generating leads
- The point in a firm’s growth cycle where firms explore lead generation
- Various sources that have contributed leads to both John and Mark’s businesses
- Examples of firms that are doing lead generation effectively today
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