#3 DEDICATED: ET BÆREDYGTIGT MODEBRAND

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Manage episode 172095387 series 1287424
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Yet another one in the series of sustainable fashion brands is the swedish streetwear brand DEDICATED. Emilie Kvistbjerg met the founder, Johan Graffner, at Copenhagen Fashion Week. They had a chat about being the positive alternative in the street fashion market. About sustainability not only as an option but as the only option. Also, Graffner emphasised, that sustainability is not a term that is used in the industry anymore but has been replaced by 'responsibility'.

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