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This Biotech Startup is Making Fake 3-D Rhino Horn in the Lab. But can it be sold... in time to save the rhinos? - Pembient's Matthew Markus

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Indhold leveret af Ulara Nakagawa & Sharanya Krishna Prasad, Ulara Nakagawa, and Sharanya Krishna Prasad. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Ulara Nakagawa & Sharanya Krishna Prasad, Ulara Nakagawa, and Sharanya Krishna Prasad eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Pembient is a company making big chunks of realistic fake rhino horn in the lab. Its goal is to flood the market with high-quality, "can't-tell-the-difference" replica products, driving down demand for the real stuff—thereby ultimately helping combat poaching and the illegal wildlife trade. In this episode, Pembient's CEO and Co-Founder Matthew Markus talks about the potential he sees in the niche biofabricated wildlife product industry. He also shares some of the biggest challenges to actually getting it to market, and addresses some of the controversy surrounding Pembient’s unique approach.

Music interlude created by Lee Rosevere.

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27 episoder

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Manage episode 275254980 series 2812037
Indhold leveret af Ulara Nakagawa & Sharanya Krishna Prasad, Ulara Nakagawa, and Sharanya Krishna Prasad. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Ulara Nakagawa & Sharanya Krishna Prasad, Ulara Nakagawa, and Sharanya Krishna Prasad eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Pembient is a company making big chunks of realistic fake rhino horn in the lab. Its goal is to flood the market with high-quality, "can't-tell-the-difference" replica products, driving down demand for the real stuff—thereby ultimately helping combat poaching and the illegal wildlife trade. In this episode, Pembient's CEO and Co-Founder Matthew Markus talks about the potential he sees in the niche biofabricated wildlife product industry. He also shares some of the biggest challenges to actually getting it to market, and addresses some of the controversy surrounding Pembient’s unique approach.

Music interlude created by Lee Rosevere.

Support the show
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27 episoder

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