Encore Entrepreneur: Business Tips And Strategies For Midlife Service Providers And Coaches podcast

#Entrepreneur #Business #Marketing #Lori Lyons #Marketing Coach. Owner of a Website Design Agency #Business Owners

21:07

The members of Old Dominion spent years in Nashville crafting a sound and trying to break through. After another label passed, their manager asked if they wanted to keep going. The guys had one answer: “If they don’t like it, that’s fine.” Country Thunder CEO Troy Vollhoffer welcomes one of his favorite country bands, Old Dominion, to the show. The members of Old Dominion detail their origin story and how they played in different bands on the same circuit before teaming up. Troy recalls the first time he booked them for a festival and how tenacious OD was from the start. The bandmates share how shocking it was to discover so many fans in Canada, and reveal how Barbra came to be.…

Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches

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The Encore Entrepreneur offers business tips and strategies for midlife business owners. coaches, consultants and solopreneurs. Whether you're facing digital overwhelm, navigating new technology, or battling imposter syndrome, this podcast simplifies business, marketing, and entrepreneurship, making it accessible and actionable. Educational, motivational, and fun episodes offer guidance to help turn experience into success. If you remember typewriters, carbon paper, and bag phones, you're in the right place to help you build your dream business. The podcast episodes cover business strategies and tips including: *Branding and Visibility Through Speaking or Podcasts *Processes and Techniques to Grow Your Business *Identifying Your Ideal Client and Strategies to Attract Them *Using Social Media Platforms Effectively to Grow Your Business *All About Lead Magnets and Email Funnels and More! Each week a guest is featured sharing a tip, tool or expertise for growing your business. A companion episode will take a deep dive further into the theme for the week. Join us as we keep your marketing and business simple! And remember... it's never too late to build the business of your dreams!

306 episoder

Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches

updated for 2 dage siden

Del

Serier hjem•Feed

306 episoder

#Entrepreneur #Business #Marketing #Lori Lyons #Marketing Coach. Owner of a Website Design Agency #Business Owners

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Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches

1
307: Rewiring Success: Overcoming Blocks in Midlife Business 33:16

for 2 dage siden33:16

33:16

When your business feels heavy and overwhelming, sometimes the answer isn't working harder — it's simplifying. In this Hot Seat Coaching session, Lori Lyons sits down with Jennie Hays of Beyond Mindset Coaching to uncover what's really keeping her business from growing. Jennie blends the emerging modality of brain spotting with practical business coaching to help entrepreneurs move past procrastination, perfectionism, and self-doubt. But as Lori highlights, the real challenge isn't the method - it's the message. Together, they unpack how to focus on symptoms, streamline a website, and build trust with the right clients. You'll hear a candid conversation about money pressures, networking challenges, and how to reframe your business messaging so that potential clients instantly recognize themselves in your story. If you've ever struggled with imposter syndrome or felt like your website was doing "too much," this episode will help you rewire both your mindset and your marketing. Takeaways: Why symptoms resonate more than modalities when attracting clients How to simplify your website for clarity and conversions The dangers of too many freebies and too much copy The power of a strong story and personal presence Reframing procrastination and perfectionism as solvable problems Ready for your own hot seat? Apply at MyCoachLori.com . Listen now and start turning your clients' words into your business's most persuasive marketing tool. Let's turn clarity into clients - schedule your Profitable Path Blueprint Call today.…

Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches

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306: How to Build a Reputation That Sells for You 10:26

for 9 dage siden10:26

10:26

In this solo episode of Midlife Business Academy, Lori explores how your reputation can become the most powerful marketing system in your business. You can't buy credibility - you build it. Every testimonial, review, and result you share tells your audience, "You can trust me." Reputation isn't just something you have; it's something you shape. When you manage it intentionally, it pre-sells your value, attracts ideal clients, and filters out the wrong ones. Lori walks through the five layers of a proof-powered reputation - consistency, credibility, visibility, engagement, and longevity - and how each one works together to create magnetism and trust. For midlife entrepreneurs, reputation is more than marketing - it's leverage. Lori shares how to turn social proof into a system that works quietly in the background, 24/7. You'll hear a real-world example of how one business owner transformed negative reviews into an opportunity for trust, and how to showcase your proof in ways that attract clients who are already ready to buy. Stay until the end for a special listener offer on Lori's Social Proof Mastery Course, a practical step-by-step guide to help you organize, display, and repurpose your testimonials, reviews, and client results into an ongoing credibility engine. In this episode, you'll learn: Why reputation is your best marketing strategy The five layers of a proof-powered reputation How to handle negative reviews the right way Why consistency and visibility build long-term trust How to make social proof a habit instead of a project Ways to turn client results into content that sells for you Listen now and start turning your clients' words into your business's most persuasive marketing tool. Let's turn clarity into clients - schedule your Profitable Path Blueprint Call today. If you're struggling to get clients to trust you before they buy, your marketing's missing one thing - social proof. Learn how to collect, create, and leverage it inside the Social Proof Mastery course HERE . Podcast listeners save $150 with code SOCIAL150…

Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches

1
305: When Your Clients Do the Talking: The Power of Testimonials 15:44

for 16 dage siden15:44

15:44

Today's clients don't want a pitch - they want proof. In this episode, Lori shares why testimonials are the modern form of word-of-mouth marketing and how they can become your most persuasive sales tool. You'll learn how to collect, craft, and showcase testimonials that build credibility, establish emotional connection, and pre-sell your offers before you ever get on a call. Lori breaks down the four types of testimonials every entrepreneur needs - results-based, experience-based, relationship, and emotional - and how each one connects to a different part of your buyer's brain. She also explains how new business owners can start gathering powerful testimonials even before landing their first paying clients, and how to turn that feedback into an authentic brand reputation. By the end of the episode, you'll know how to turn your clients' stories into your business's most powerful marketing engine and why proof beats pitch every single time. 🔑 In this episode, you'll learn: Why testimonials are the new form of social proof and how they build trust faster than any sales pitch The 4 types of testimonials every business needs (and how to use them strategically) How to collect powerful testimonials even if you're brand new Where to showcase testimonials so they actually convert Why believability beats perfection and how to make your proof relatable and real Listen now and start turning your clients' words into your business's most persuasive marketing tool. Let's turn clarity into clients - schedule your Profitable Path Blueprint Call today. If you're struggling to get clients to trust you before they buy, your marketing's missing one thing - social proof. Learn how to collect, create, and leverage it inside the Social Proof Mastery course HERE . Podcast listeners save $150 with code SOCIAL150…

Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches

1
304: Social Proof That Sells: Turn What Others Say About You Into Clients 11:52

for 23 dage siden11:52

11:52

Still trying to convince people to work with you using words alone? There's an easier way—and it starts with proof. In this solo episode of Midlife Business Academy, Lori breaks down the power of social proof. Social proof is your quiet salesperson that builds credibility before you ever get on a call. You'll learn how to use testimonials, reviews, collaborations, and even simple visual mentions to create the kind of trust that shortens sales cycles and attracts ready-to-buy clients. For midlife entrepreneurs, social proof isn't just a marketing tactic - it's your trust currency. When used well, it lets your work (and your clients) do the talking so you don't have to keep proving yourself. Lori shares real-world examples, placement strategies that increase conversions, and a new way to think about marketing that feels aligned, not pushy. Stay until the end for a special listener offer on her Social Proof Mastery Course - a practical resource to help you turn one testimonial into ten pieces of content. In this episode, you'll learn: Why proof beats persuasion every time The seven types of social proof and how to use them strategically Where to place testimonials, reviews, and logos for maximum impact How to shift from "telling" to "showing" so clients arrive pre-sold The compounding effect of visible results - and how it builds authority on autopilot How to start your own "trust portfolio" this week What if your clients did the selling for you ? With the Social Proof Mastery Course , you'll learn exactly how to turn your results into trust - and trust into clients. Get instant access now for just $47 (normally $197) using code SOCIAL150…

Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches

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303: Overcoming Self-Doubt & Building Confidence: How Midlife Entrepreneurs Stay Consistent and Grow Online (Live Coaching) 35:21

for 4 weeks siden35:21

35:21

In this live Coaching episode, Lori sits down with long-time friend and EFT practitioner Cyrus Bush for a laser-focused coaching session. Cyrus, a retired hospital chaplain turned mindset coach, has been helping people release limiting beliefs and negative self-talk through Emotional Freedom Techniques (EFT) since 2018. But like so many midlife entrepreneurs, he's navigating the challenges of showing up online, staying consistent, and quieting the inner voice of "not good enough." Join us as Lori helps Cyrus reframe his approach to business growth - without the hustle-and-grind mentality that doesn't fit in midlife. This session is full of actionable insights that apply to any entrepreneur wrestling with visibility, confidence, and finding the right balance between business and lifestyle. What You'll Learn in This Episode: Why every business owner - even the big names - wrestles with self-doubt, and how to move past it. The importance of clear calls to action so people know how to work with you. A simple way to build consistency online without burning out. How to create content themes that make posting easier and more sustainable. Why repetition in marketing isn't a weakness - it's how people finally start to pay attention. How Cyrus can position EFT as both a science-based and energetic practice to stand out online. This is a behind-the-scenes peek at the kind of coaching Lori offers midlife entrepreneurs - blending strategy, mindset, and practical marketing to help you build a business that fits your life, not the other way around. 👉 If you'd like to be a future Hot Seat Coaching guest, visit MyCoachLori.com to apply. Book a Profitable Path Blueprint Call – for midlife entrepreneurs ready to build a business that fits If this episode resonates, share it with a fellow business owner who's ready to stop hustling and start building with intention.…

Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches

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302: Midlife, Marketing, and Making It Work: Why the Rules Have Changed 13:38

for 5 weeks siden13:38

13:38

Still trying to build your business using strategies that don't feel quite right anymore? You're not alone - and you're not doing it wrong. The rules have changed , especially if you're building a business in midlife. In this episode of Midlife Business Academy , we're throwing out the outdated playbook and exploring what really works when you're running a business in your 40s, 50s, and 60s. This is where strategy meets season of life - and where you get permission to do it your way. In this episode, you'll learn: Why midlife business owners are wired differently - and why that matters The outdated rules we were taught (and what to believe instead) What the Typewriter Generation needs from modern marketing 6 new rules for growing a business that actually fits your life Why alignment, not hustle, is the new business currency Book a Profitable Path Blueprint Call – for midlife entrepreneurs ready to build a business that fits If this episode resonates, share it with a fellow business owner who's ready to stop hustling and start building with intention.…

Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches

1
301: What I've Learned About Building a Business That Fits Your Life in Midlife 21:33

for 6 weeks siden21:33

21:33

What do 300 podcast episodes teach you about business, strategy, mindset, and what really matters when you're building something meaningful in midlife? In this kickoff to the next season of the Midlife Business Academy, I'm pulling back the curtain on the ten biggest lessons I've learned from three hundred episodes - lessons about clarity, energy, messaging, confidence, and the power of owning your midlife experience as your greatest business asset. This isn't about tactics. It's about truth. If you're ready to build smarter, not harder - this is your episode. In this episode, you'll learn: Why simplicity is the fastest path to momentum What misaligned messaging is really costing your business The truth about tech overwhelm (and what to do instead) How your energy shapes your results Why midlife isn't a limitation - it's your edge The single most important mindset shift for confidence and clarity Share this episode: Know a business owner in midlife who needs to hear this? Send it their way and help them see what's possible. Book a Profitable Path Blueprint Call – for midlife entrepreneurs ready to build a business that fits Next up: "Top Lessons from 300 Episodes" - insights, truths, and takeaways you won't want to miss If this episode resonates, share it with a fellow business owner who's ready to stop hustling and start building with intention.…

Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches

1
300: Welcome to the Midlife Business Academy 13:50

for 7 weeks siden13:50

13:50

Midlife entrepreneurs aren't playing by the old rules - and your business strategy shouldn't either. In this milestone episode, The Encore Entrepreneur officially becomes The Midlife Business Academy - a podcast designed specifically for business owners in their 50s, 60s and beyond who are building smart, sustainable, purpose-driven businesses that fit their lives now. Why the change? Because the conversations midlife entrepreneurs need are different: You're not just launching - you're refining. You're not chasing hustle - you're creating freedom. You're not looking for gimmicks - you want strategy that respects your experience. This episode shares the why behind the shift, what's changing (and what's not), and how the new direction is built around the realities of growing a business in midlife - when your time, energy, and priorities look a lot different than they did at 30. In this episode, you'll discover: Why traditional business advice often misses the mark for midlife entrepreneurs How the market has shifted—and what that means for your next chapter What to expect from the Midlife Business Academy going forward Why "I'm not tech-savvy" is not a reason to hold back What kind of freedom midlife business owners actually want Whether you've been building for years or just getting started again, you're not too late. You're right on time. This isn't just a rebrand. It's a realignment - with you at the center. Resources & Mentions: Book a Profitable Path Blueprint Call – for midlife entrepreneurs ready to build a business that fits Next up: "Top Lessons from 300 Episodes" - insights, truths, and takeaways you won't want to miss If this episode resonates, share it with a fellow business owner who's ready to stop hustling and start building with intention.…

Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches

1
299: Is Your Business Evolving With You? (And What It Really Means to Build the Business of Your Dreams) 15:10

for 8 weeks siden15:10

15:10

You built this business with passion, drive, and vision. But if that vision doesn't quite fit anymore, you're not alone - and you're not failing. You're evolving. In this powerful episode, Lori shares what it really means to build the business of your dreams - especially in midlife. She talks about how life changes like a spouse retiring, the desire to travel more, or the (hopeful!) arrival of grandkids can shift everything you thought you wanted from your work. You'll explore how to redefine success on your own terms, decide what actually feels aligned right now, and let go of strategies, offers, or responsibilities that no longer serve you - including doing it all yourself. This episode is personal. It's reflective. And it's the perfect setup for next week's big announcement. Because it really is never too late to build the business of your dreams. In this episode, you'll learn: Why your dream business may look very different now than it did five years ago How life transitions can reshape your business vision The five traits of a soul-aligned, midlife business Key questions to help you rediscover what lights you up Why getting help isn't a luxury - it's a leadership move A behind-the-scenes glimpse of Lori's own evolution Next week's milestone episode - and the rebrand announcement you've been waiting for. Episode 300 kicks off a bold new season for this podcast and your business journey. Schedule a call today! Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales Resources: Are you frustrated that your business isn't growing? " Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! Connect with Lori…

Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches

1
298: Stop Reinventing - Start Re-aligning: Why Your Business Might Just Need a Tune-Up, Not a Total Tear-Down 19:07

for 9 weeks siden19:07

19:07

If your go-to solution for business friction is to scrap it all and start fresh, you're not alone - but you might be missing your best opportunity for real growth. In this episode, Lori unpacks the reinvention trap that midlife entrepreneurs often fall into and reveals why your next best move might not be a pivot - it might be a tune-up. You'll learn the emotional and financial cost of constant reinvention, how to tell when you're misaligned versus outdated, and the surprising power of refining what already works. You'll also hear Lori's personal story of hiring help (scary!) and how it unlocked a flood of creativity that's now fueling her dream business. Because sometimes what your business needs isn't a reset - it's realignment. 💡 In This Episode, You'll Learn: The hidden cost of reinventing your business too often How to know if you need a pivot or a realignment The 3-part Tune-Up Framework: Refine, Align, Leverage Why hiring a VA was a game-changer in Lori's dream business journey A sneak peek at what's coming in Episode 299 Schedule a call today! Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales Resources: Are you frustrated that your business isn't growing? " Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! Connect with Lori…

Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches

1
297: Integrity Isn't Optional: The Golden Rule of Marketing in Midlife 13:55

for 10 weeks siden13:55

13:55

In this fiery and deeply personal episode, Lori shares on what's really going on behind the scenes in the world of online business - and she doesn't hold back. From sneaky email signups and fake spam reports to the rise of "Visibility Vultures" who dazzle online but create chaos offline, Lori shares what it truly means to build a business that's in alignment with your values and one that's in integrity. As she reflects on her own rebrand and what's no longer acceptable in her world, Lori makes a compelling case for marketing, selling, and leading with integrity - especially in midlife. This episode is part truth-telling, part wake-up call, and 100% grounded in the Golden Rule. If you've ever felt like something in business just doesn't feel right - this episode will help you name it, reclaim your standards, and rebuild from a place that actually works. Schedule a call today! Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales Resources: Are you frustrated that your business isn't growing? " Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! Connect with Lori…

Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches

1
296: When Strategy Feels Off - What It Really Means 16:59

for 11 weeks siden16:59

16:59

When your business strategy starts to feel heavy, awkward, or just plain "off," it's easy to assume you're burned out or losing your edge. But what if the real problem isn't you - it's that your strategy hasn't evolved with you? In this episode of The Encore Entrepreneur, Lori explores why proven formulas can suddenly feel like costumes you've outgrown, and how to spot the difference between true burnout and simple misalignment. You'll learn why the strategies that served your past self may not fit your current season, and why midlife entrepreneurs often need an entirely different approach to growth. Lori shares the story of her friend Faith, a successful life coach who felt boxed in by her business model until she began blending her love of fabric art into her coaching work. That creative shift reignited her excitement, deepened her client work, and opened the door to a new business direction that fed both her soul and her bank account. If your strategy feels stale, forced, or misaligned with who you are now, this episode will help you see the signs - and give you permission to create something that fits the business and life you want today. Schedule a call today! Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales Resources: Are you frustrated that your business isn't growing? " Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! Connect with Lori…

Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches

1
295: The Hidden Cost of Doing It All Yourself 20:28

for 12 weeks siden20:28

20:28

Think doing it all yourself is the smartest way to save money and stay in control? Think again. In this episode of The Encore Entrepreneur, we're unpacking the hidden costs of DIY business building - especially for midlife entrepreneurs who are ready for more ease, income, and impact. You'll discover how doing everything on your own might be draining your time, energy, and creativity - and how support (even in small doses) can create massive momentum. You'll also meet Robin - a powerhouse who built her own website, managed every task, and still ended up exhausted, stuck, and unable to grow. Her story is a powerful reminder that support only works when you let it. If you've been trying to "do it all" for too long, this episode will help you shift from survival mode to sustainable growth - one small decision at a time. Schedule a call today! Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales Resources: Are you frustrated that your business isn't growing? " Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! Connect with Lori…

Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches

1
294: From Scattered to Streamlined: The Power of Focused Offers 15:13

for 13 weeks siden15:13

15:13

If your offers feel a little all over the place - and your sales feel the same - you're not alone. In this episode of The Encore Entrepreneur, we're talking about why too many offers often lead to confusion, not conversion. You'll learn why simplifying what you sell isn't limiting - it's liberating. We also talk about how a clear, focused offer creates more confidence in your marketing, more ease in your sales conversations, and a better experience for your clients. You'll also hear a powerful story about an energy worker who resisted choosing a niche or packaging her work… until she realized that focus didn't box her in - it set her free. If you've been juggling too many services or struggling to explain what you really do, this episode will help you shift from scattered to streamlined - and make space for more aligned clients and income. Schedule a call today! Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales Resources: Are you frustrated that your business isn't growing? " Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! Connect with Lori…

Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches

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293: Are You Running the Right Kind of Discovery Call? 18:32

for 14 weeks siden18:32