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Indhold leveret af Duo Collective. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Duo Collective eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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Indhold leveret af Duo Collective. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Duo Collective eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.
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153 episoder
Marker alle som (u)afspillede ...
Manage series 3576152
Indhold leveret af Duo Collective. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Duo Collective eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.
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153 episoder
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×1 [REPLAY] #69: A Breakdown Of My SEO Audit Process 20:04
20:04
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20:04Curious about SEO audits? In this replay episode, we’re breaking down the exact process we use to audit our clients’ websites and improve their overall SEO performance. From understanding the core of SEO to actionable steps for analyzing content and strategy, this behind-the-scenes look is perfect for service providers, DIYers, or anyone curious about our approach. Tune in to learn why this timeless process still works and how you can apply it to your own business! Episode Show Notes: https://duocollective.com/blog/a-breakdown-of-my-seo-process Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/…
1 #153: SEO & Branding Predictions for 2025 36:07
36:07
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36:07Curious about what’s next in SEO and branding? Today, we’re diving into our top predictions for 2025, from the rise of AI-driven strategies to the return of authentic, real-world branding. We’ll explore trends like retro-futurism, zero-click searches, and the growing importance of quality content. Whether you’re a business owner, marketer, or creative, these insights will help you stay ahead of the curve and prepare for what’s coming next year! Episode Show Notes: https://duocollective.com/blog/seo-branding-and-marketing-predictions-for-2025 Links Mentioned in This Episode: #147: https://duocollective.com/blog/how-we-are-building-our-boutique-marketing-agency Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/…
1 #152: How We Built Multiple Revenue Streams (And You Can Too) 39:27
39:27
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39:27Curious about creating multiple revenue streams? In this episode, we’re breaking down how we diversified our income and how you can do it too. From one-on-one services and digital products to memberships and paid webinars, we’re sharing what’s worked for us and how we’re scaling sustainably. Whether you’re looking to start small or dream big, this episode will inspire you to explore new income opportunities and build a more stable, scalable business. Episode Show Notes: https://duocollective.com/blog/how-we-built-multiple-revenue-streams-and-you-can-too Links Mentioned in This Episode: Episode #147: https://duocollective.com/blog/how-we-are-building-our-boutique-marketing-agency Episode #112: https://duocollective.com/blog/5-things-that-made-our-course-launch-a-success https://duocollective.com/blog/tips-for-surviving-a-slow-season-of-business Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/…
1 #151: Ways To Celebrate Your Growth, Reflect & Avoid Burnout In The New Year 36:40
36:40
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36:40Feeling burnt out by the hustle? In this episode, we’re sharing ways to celebrate your growth, reflect on your wins, and set yourself up to avoid burnout in the new year. From creating a “win wall” to journaling your successes and challenges, we’ll help you embrace reflection as a tool for clarity and motivation. Plus, we’re diving into tips for setting realistic goals, building in rest, and finding more joy in your business. Start the new year refreshed and ready to thrive! Episode Show Notes: https://duocollective.com/blog/ways-to-celebrate-your-growth-reflect-avoid-burnout-in-the-new-year Links Mentioned in This Episode: #17: https://duocollective.com/blog/how-to-understand-your-target-audience-with-simple-survey #141: https://duocollective.com/blog/annual-business-planning-meeting #61: https://duocollective.com/blog/automation-and-system-set-ups-with-dubsado-expert #19: https://duocollective.com/blog/ai-tools-we-love-for-our-business Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/…
1 #150: The Top 9 Branding Tools We Use 22:43
22:43
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22:43Looking for tools to make branding easier and more fun? In this episode, we’re sharing our top 9 favorite branding tools that help us (and our clients) stay organized, creative, and efficient. From finding the perfect font, color palette, or stock photo to compressing images and creating stunning designs, this list has everything you need to elevate your brand. Whether you’re starting fresh or refining your style, these tools will save you time and make the process seamless! Episode Show Notes: https://duocollective.com/blog/must-have-branding-tools Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/…
1 #149: 5 Things You Need To Do If You Are Launching A Website 32:21
32:21
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32:21Launching a website soon? In this episode, we’re breaking down the 5 essential steps to set your site up for success. From creating a clear structure and optimizing images to crafting SEO titles and submitting your sitemap, we’re sharing the practical tips that make all the difference. Plus, we’ve got bonus advice on blogging before launch to give your site even more momentum. Whether you’re DIYing your website or working with a designer, these steps will help your site shine and get found faster! Episode Show Notes: https://duocollective.com/blog/5-things-to-do-for-seo-if-you-are-launching-a-website-soon Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/…
1 #148: How to Strategically Launch Your New Brand 16:54
16:54
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16:54Ready to launch your new brand but not sure where to start? In this episode, we’re walking you through how to make your brand launch seamless, strategic, and fun! From creating a timeline and checklist to updating everything from your website to your email signature, we’ll share the steps to ensure your launch is consistent and purposeful. Plus, we’re spilling tips on building hype and getting your audience excited for the big reveal. Whether it’s your first launch or a rebrand, this episode has everything you need to do it right! Episode Show Notes: https://duocollective.com/blog/how-to-strategically-launch-your-brand Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/…
1 #147: How We Are Building Our Boutique Marketing Agency 27:37
27:37
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27:37Curious about what it takes to grow a boutique marketing agency? In this episode, we’re sharing how we’re building our business with an intentional agency model in mind. From stepping into C-level roles to finding the right team members, we’re breaking down how we’re creating space to focus on strategy while scaling our operations. Whether you’re dreaming of growing a team or just curious about how we’re making it happen, this episode gives you a behind-the-scenes look at our journey. Episode Show Notes: https://duocollective.com/blog/how-we-are-building-our-boutique-marketing-agency Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/…
1 #146: If We Started Our Business Over Today, What Would We Do Differently? 30:35
30:35
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30:35In today’s episode, we’re reflecting on the lessons learned and the strategies we’d change if we could start over. From prioritizing brand strategy over chasing clients to building a financial foundation from day one, we’re sharing the insights that would have saved us time, stress, and sleepless nights. Whether you’re just starting out or looking to refine your approach, this episode is packed with actionable tips to set your business up for success. Episode Show Notes: https://duocollective.com/blog/what-we-would-do-differently-in-our-first-year-of-business Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/…
1 #145: Reasons Why Paid SEO Doesn’t Work 21:58
21:58
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21:58Thinking about investing in paid SEO? In today’s episode, we’re breaking down why it often doesn’t work as a standalone strategy. From high costs and low transparency to missing out on building long-term authority, we’ll share the pitfalls of relying solely on paid SEO. Plus, we’ll talk about why organic SEO is the better bet for sustainable growth and how to make it work for your business. Episode Show Notes: https://duocollective.com/blog/why-paid-seo-doesnt-work Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/…
Think SEO takes hours? In today’s episode, we’re proving you can make meaningful SEO improvements in just ten minutes a day. We’ll share 10 quick, impactful SEO tips—from optimizing titles to adding internal links—that can help boost your rankings without overwhelming your schedule. Whether you’re new to SEO or just need easy wins, these tips are designed to fit into your day with ease. Episode Show Notes: https://duocollective.com/blog/quick-seo-tips Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/…
1 #143: BONUS (Halloween) The Skeletons in Our Business Closet 16:38
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16:38Halloween bonus alert! In today’s special episode, we’re pulling back the curtain and sharing some of the “skeletons” in our business closet. From late nights and self-doubt to past failures and why we’ll never build websites again, we’re keeping it real with the struggles we face behind the scenes. Join us for a laugh (and maybe a few surprises) as we spill all the spooky truths about running a business! 👻✨ Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/…
1 #142: Your Permission To Break Some Brand Rules 36:14
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36:14In today’s episode, we’re giving you permission to have a little fun with your brand. We’ll talk about when it’s okay to step outside your usual style, like adding seasonal colors or trying new trends on social media, and why this flexibility can boost engagement. From playful icons to unexpected content, we’re sharing tips to keep things fresh while staying true to your brand’s core. Let’s explore the rules you can bend to show up more authentically! Episode Show Notes: https://duocollective.com/blog/your-permission-to-break-some-brand-rules Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/…
1 #141: A Peek Behind the Scenes at our Annual Planning Meeting 39:47
39:47
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39:47Curious about how we plan for the year ahead? In today’s episode, we’re taking you behind the scenes of our annual planning meeting, sharing everything from why we do it to how we structure the day. We’ll talk about setting clear goals, evaluating our brand strategy, and even sprinkling in some creative moments to keep things fun! Plus, we’re sharing our tips for planning your own meeting and lessons learned from our experience. Ready to see how we set ourselves up for success? Episode Show Notes: https://duocollective.com/blog/annual-business-planning-meeting Annual Planning Meeting Agenda Template: https://duocollective.com/annual-planning-agenda-template Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/…
In today’s episode, we’re diving into why focusing on price isn’t the reason people aren’t buying from you. Instead, we’ll explore the real reasons behind low sales—like weak messaging, lack of trust, or not understanding your audience. We’ll share tips on how to create a stronger sense of value, build credibility, and remove barriers that may be stopping your audience from hitting “buy.” It’s time to shift your focus from price to what really matters! Episode Show Notes: https://duocollective.com/blog/stop-focusing-on-the-cost-of-your-services Links Mentioned in This Episode: #12: https://duocollective.com/blog/how-to-write-copy-that-actually-converts #17: https://duocollective.com/blog/how-to-understand-your-target-audience-with-simple-survey Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/…
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