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Indhold leveret af Ross Eliot Gustafson and Ross Eliot. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Ross Eliot Gustafson and Ross Eliot eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Indhold leveret af Ross Eliot Gustafson and Ross Eliot. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Ross Eliot Gustafson and Ross Eliot eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
A college student moves in with his elderly history professor and soon discovers her connections with a mysterious abduction, WWII Nazi collaborators, the assassin of Rasputin and an unorthodox Benedictine convent. The true story of trans pioneer who fiercely defied stereotypes and forged her own path through the world. If you enjoy this story, feel free to Venmo: @Ross-Eliot-3 or Palpal: agcr308@yahoo.com
Indhold leveret af Ross Eliot Gustafson and Ross Eliot. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Ross Eliot Gustafson and Ross Eliot eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
A college student moves in with his elderly history professor and soon discovers her connections with a mysterious abduction, WWII Nazi collaborators, the assassin of Rasputin and an unorthodox Benedictine convent. The true story of trans pioneer who fiercely defied stereotypes and forged her own path through the world. If you enjoy this story, feel free to Venmo: @Ross-Eliot-3 or Palpal: agcr308@yahoo.com
Was Babette's relationship with the Judge and Billie a polyamorous triad? Did Babette commit suicide? Wouldn't Babette's story be better told by someone less cis? Babette's house sounds super creepy, was it haunted? You share a lot of personal bodily details about Babette. Isn't that disrespectful? Was Babette aware the FBI surveilled her? What was Babette's relationship with the LGBTQ+ community? Did Babette speak German? Before the book came out, how was Babette viewed by the local trans community?…
This final chapter includes details from Babette's FBI files and other supporting documentation that completes some gaps in her story. If you enjoy this story, feel free to Venmo: @Ross-Eliot-3 or Palpal: agcr308@yahoo.com
Near the end of silver trolling season, a chance dive bar encounter in Sitka loops back an unexpected figure from Babette's obsessions. If you enjoy this story, feel free to Venmo: @Ross-Eliot-3 or Palpal: agcr308@yahoo.com
At long last I read Babette's favorite book during a longlining season in the Gulf of Alaska. I become struck with its appropriateness while writing about our times together. If you enjoy this story, feel free to Venmo: @Ross-Eliot-3 or Palpal: agcr308@yahoo.com
A poorly planned memorial to Babette is disrupted by emergency croquet with gutterpunks. Following an auto theft, another kidnapping unfolds. If you enjoy this story, feel free to Venmo: @Ross-Eliot-3 or Palpal: agcr308@yahoo.com
After concluding final affairs, I make a final tour of Babette's house before ending my residence and moving on. If you enjoy this story, feel free to Venmo: @Ross-Eliot-3 or Palpal: agcr308@yahoo.com
Babette's lawyers encounter difficulties and Bonnie Church brings me a surprising gift. If you enjoy this story, feel free to Venmo: @Ross-Eliot-3 or Palpal: agcr308@yahoo.com
Following Babette's wishes, Zoya and I scour the house and eliminate Canadian material yet many other items come to light only deepening the mysteries. If you enjoy this story, feel free to Venmo: @Ross-Eliot-3 or Palpal: agcr308@yahoo.com
Following Babette's sensational demise, Roselyn reveals her true identity. I also meet Babette's third wife and the Ellsworth family becomes inadvertently involved in the complex situation. If you enjoy this story, feel free to Venmo: @Ross-Eliot-3 or Palpal: agcr308@yahoo.com
Babette invites several favorite students over for a dinner party and afterward viewing one of her favorite films, Babette's Feast. She reveals her final scheme for tricking a church into honoring Hitler. If you enjoy this story, feel free to Venmo: @Ross-Eliot-3 or Palpal: agcr308@yahoo.com
Babette discovers a long lost relative and begins strategizing their reunion. She also receives an alarming email from Canada as the game with Mother Superior ignites. If you enjoy this story, feel free to Venmo: @Ross-Eliot-3 or Palpal: agcr308@yahoo.com
After 9/11 delays Babette's return from France, she spends the holidays with my family in Seattle while suppressing her usual urges toward shocking people. If you enjoy this story, feel free to Venmo: @Ross-Eliot-3 or Palpal: agcr308@yahoo.com
While Babette summers in France, Zoya and I play house and she poses a question that allow one final moment of bliss before the world changes forever. If you enjoy this story, feel free to Venmo: @Ross-Eliot-3 or Palpal: agcr308@yahoo.com
Babette's friend Bonnie from Canada visits and we exchange information. I learn even more about the mysterious Benedictine convent. If you enjoy this story, feel free to Venmo: @Ross-Eliot-3 or Palpal: agcr308@yahoo.com
I spend a night out with Annakiya introducing Zoya to the local stripping scene, yet things take an unexpected turn. If you enjoy this story, feel free to Venmo: @Ross-Eliot-3 or Palpal: agcr308@yahoo.com
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