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Indhold leveret af Mike Shoss and Milton Innovation. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Mike Shoss and Milton Innovation eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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The Agile Brand with Greg Kihlström®
47:35
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47:35“Software is eating the world.” That was written over 14 years ago, back in 2011 by Marc Andreesen, and it seems like that is growing more true every day. Today we’re going to talk about the increasingly digital nature of businesses - all businesses - as well as how the concept of composability, which has been applied effectively in the world of software, might just have applications well beyond technology infrastructure. To help me discuss this topic, I’d like to welcome Chris Bach, Co-Founder of Netlify. RESOURCES Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Milton Innovation
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Indhold leveret af Mike Shoss and Milton Innovation. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Mike Shoss and Milton Innovation eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
These are podcast Episodes from the Milton Innovation Community Meet ups
…
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4 episoder
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Manage series 3541340
Indhold leveret af Mike Shoss and Milton Innovation. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Mike Shoss and Milton Innovation eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
These are podcast Episodes from the Milton Innovation Community Meet ups
…
continue reading
4 episoder
Alle episoder
×1 How to effectively leverage digital platforms to attract customers by Dave Strang [Speaker Series] 22:37
22:37
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22:371 [Uncut] Milton Innovation Community Meet-up #3 1:06:52
1:06:52
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1:06:52Summary The event begins with an introduction and thank you to the attendees. The speaker expresses gratitude for the community's support and highlights the importance of networking and connections. The goals and vision of Milton Innovation are discussed, including building a tight-knit community, spreading knowledge, and promoting diversity and inclusion. The speaker also shares plans for a new brand and swag. The conversation then shifts to finding problems worth solving and the process of identifying market needs and customer pain points. The chapter concludes with a discussion on digital advertising and customer acquisition strategies. The conversation covered various topics related to ad platforms, data transfer, reporting to FinTrack, marketing agencies, AI-powered documentation tools, and business pitches. Key takeaways include the importance of data transfer between websites and ad platforms for effective ad targeting, the challenges of reporting to FinTrack for certain businesses, the potential for repeat usage and cross-selling complementary products, the benefits of building software on Shopify, the need for products to sell on Shopify stores, and the opportunities in the solar installation and machine learning fields. Takeaways Building a strong community and fostering connections is a key goal of Milton Innovation. Identifying and solving market needs and customer pain points is crucial for successful innovation. Digital advertising and customer acquisition strategies play a vital role in driving traffic and sales for startups. Creating a strong brand and offering swag can help build a sense of community and promote the organization. Effective data transfer between websites and ad platforms is crucial for targeted advertising. Reporting to FinTrack can be challenging and costly for certain businesses. Cross-selling complementary products can lead to repeat usage and increased sales. Building software on Shopify provides opportunities for developers and merchants. Finding products to sell on Shopify stores is a common challenge for merchants. Syncing multiple Shopify stores can streamline inventory management and order fulfillment. Dropshipping offers a potential business opportunity for sourcing and selling products. AI-powered documentation tools can automate the process of creating various types of documentation. The solar installation industry offers grants and loans for homeowners interested in adopting solar energy. Machine learning engineers are seeking opportunities in the field of AI ethics. Chapters 00:00 Introduction and Thank You 03:22 Goals and Vision 10:02 About Milton Innovation and Membership Program 20:16 New Brand and Swag 30:08 Finding Problems Worth Solving 41:00 Digital Advertising and Customer Acquisition 48:38 Key Points on Ad Platforms and Data Transfer 50:02 Targeted Ads and Data Transfer 51:15 Challenges with Reporting to FinTrack 52:33 Repeat Usage and Complimentary Products 53:32 Marketing Agency Introduction 55:22 Open Floor for Business Pitches 56:15 Marketing Agency Pitch 57:06 AI-Powered Documentation Tool 01:00:13 Open Floor for Business Pitches (Continued) 01:01:02 User Research and Prototyping Consultancy 01:01:37 Building Software on Shopify 01:02:56 Finding Products to Sell on Shopify 01:04:07 Syncing Multiple Shopify Stores 01:05:16 Opportunity to Sell Products through Dropshipping 01:07:02 Sourcing and Selling Products for Dropshipping 01:09:07 AI-Powered Documentation Tool (Continued) 01:11:02 Solar Installation Company Introduction 01:12:23 Open Floor for Business Pitches (Continued) 01:13:05 Machine Learning Engineer Seeking Opportunities 01:13:50 Wrap-up and Networking…
The conversation also delves into the importance of LinkedIn and personal branding for startups, as well as the benefits of joining LinkedIn groups and networking with like-minded professionals. Takeaways - LinkedIn is a valuable platform for startups to showcase their products, services, and expertise, and to connect with industry leaders and potential investors. Joining relevant LinkedIn groups can help startups network with like-minded professionals and build valuable connections. - Creating and updating personal LinkedIn profiles and business pages is essential for establishing credibility and engaging with others in the industry. - When requesting connections on LinkedIn, personalize your message and find common ground to establish meaningful relationships. - Posting valuable content, engaging with others' posts, and following the 411 rule (sharing four pieces of content from others for every one self-promotion) can help build a strong LinkedIn presence.…
The conversation at the Milton Innovation Community Meetup covers the journey of Synkro, an app that syncs inventories and products between multiple Shopify stores. The app started as a side project and gradually grew over the years. The founder focused on providing excellent customer support and building relationships with customers. The app eventually found product-market fit and experienced significant growth.…
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